December 2015 - James Takes Employee of the Year

email-pic-JamesAfter working at the company for just seven months, Social Media Manager James proves what an impact he’s made on the team as he is voted MoreNiche Employee of the Year. Having been promoted to Social Media Manager only weeks before, James earns this award for ‘always being positive and friendly’, ‘never complaining’ and getting ‘big results with our socials’. Both these well-earned achievements prove what an incredible asset James is to the MoreNiche family.

December 2015 - Paydot and MoreNiche Merge to Become One Network

The Paydot and MoreNiche networks are merged and become one big, multi-niche network. The concept behind the launch of Twist360 back in 2014 was to hold all our networks under one umbrella identity. But it soon became clear that having multiple networks was not only confusing for us but for our affiliates too. So with MoreNiche being our longest, most established brand, we go back to our roots and become one single network with one brand identity; MoreNiche.


November 2015 - Chargeback Protection and Switch+ Promise Added to the MoreNiche Benefits Club

The MoreNiche benefits club is revamped with the addition of some exciting new benefits that ensure our affiliates are getting the best value from our network. Chargeback Protection means Silver, Gold and Ruby affiliates need never worry about a chargeback again, and our Switch+ Promise for all guarantees the same commission or more for any affiliate switching their traffic to a MoreNiche product.  

Sept 2015 - ImpactFive and PetOffers Close

After four years running as a standalone, adult focussed network, ImpactFive closes, along with the PetOffers network. This is the beginning of our upcoming network and brand consolidation in December. But affiliates don’t lose out, as all the great products from ImpactFive and PetOffers are moved into the MoreNiche network for them to continue to promote.


We’re Shortlisted for Performance Marketing Award

March 2015 sees us shortlisted for the Network Innovation Award by the Performance Marketing Awards for our introduction of a flexible account management structure with no fees. With the PMAs being the leading awards ceremony in performance marketing, the shortlist sees us up against the likes of Affiliate Window, affilinet and Tradedoubler!


Lowerol Launches on MoreNiche

Brand new cholesterol-lowering product Lowerol is launched on MoreNiche, the first product of its kind on the network. Made by leading UK healthcare company Napiers, Lowerol’s branding and website was designed and created by the Brand Management team.


Kirstie Promoted to Operations Director

Hot on the heels of winning Employee of the Year 2014, Kirstie is appointed Operations Director in early 2015. She’ll now be overseeing the day to day operations and running of the business. It’s an astounding achievement for someone who joined the company just a little over a year earlier, and one which demonstrates the significant value she brings to the company. Affiliate Manager Josi steps into Kirstie’s previous role and becomes Head of Affiliates.



Twist Become Investors in People Accredited

In recognition of the positive workplace environment that we foster and our ongoing commitment to staff development, Twist is awarded the prestigious and nationally recognised Investors in People accreditation.


Brand Management Team Continues to Grow

Within just months of its creation, the Brand Management team grows to seven members. From existing brand re-designs to the creation of completely new ones, four brand managers, two designers and one copywriter are now supporting over 20 of our clients brands.


Kirstie Grabs Employee of the Year

With an overwhelming majority vote, Head of Client Services Kirstie takes home our first Employee of the Year award for “living the Twist values daily” and “helping push the company forward by believing in its vision”. Our affiliates vote Josi as their Affiliate Manager of the year and Evolution Slimming are awarded Merchant of the year.


Brand Management Team Created

We fast-track our goal of taking on more brand management work and bring Twist another step closer to a full agency role with the creation of an in-house brand management team. The team will be responsible for all aspects of our clients online brand management, including evolving client websites and improving conversions for affiliate traffic.


Paydot Grows by Over 4000%

It’s onwards and upwards for Paydot as it generates over £1.5million in sales for our clients in its first full year of trading. That’s a whopping growth of over 4,000%!


Over 150 Brands Supported

Over 150 different brands are supported between our combined networks. From weight loss, sports nutrition and adult health to insurance and entertainment, in 2014 our affiliates have access to more offers than ever before.



Centralized Payments

In the first step of our transition to Twist360 we centralize all of our network bank accounts, creating a simple and streamlined payments process for both merchants and affiliates.



Twist Becomes Pet Friendly

With a new Pet Network on its way, Andrew declares Twist an official pet friendly zone. Office dogs Bowie, Bounty and Harvey are always happy to meet and greet our visitors.



Over 200,000 Affiliates Supported

Affiliates flock to Twist to take advantage of our leading affiliate support and converting products. By 2014 we are supporting over 200,000 affiliates across our networks.

Twist Becomes Twist360

Our re-brand to Twist360 and the launch of a slick new website in 2014 gives us a consolidated and clear identity. All of our networks and services can now be accessed through one place along with industry and affiliate news.



Software as a Service

2014 sees us take our software to a whole new level by offering a bespoke affiliate network service. Clients wanting to run their own network can now take advantage of our industry leading software, payment management and back office support. OrderVia are the first client to use our software solution.

Flexible Account Management & Fee Removal

Yet another industry first for Twist as we announce our move to a 100% performance based fee structure. Clients no longer pay any monthly fees and Flexible Account Management allows our team to choose which brands they work on, ensuring their full dedication and investment in brand success. Results and staff morale instantly improve.

PetOffers is Born

We launch the UK’s first exclusive Pet Affiliate Network. Targeted towards existing pet bloggers and pet lovers new to affiliate marketing, PetOffers launches with four major multi-brand stores on board.



Pool Table Arrives

Tournaments ensue as the eagerly awaited pool table arrives. At the time of writing, all windows surrounding the table remain intact. The same cannot be said for the cues.



Digital House

We move into newly renovated offices. Spacious, bright and modern, Digital House is our first fully owned building and perfectly reflects the Twist personality.



Direct Marketing Executive

Chelsea Allenby is appointed as Digital Marketing Executive. She immediately begins to build our brand awareness by connecting with affiliates through social, email and video, bringing a human touch to Twist.



MoreNiche Takes on the Sports Sector

Having moved from gyms and health food stores to mass-market outlets, the sports nutrition and muscle supplement industry is growing rapidly. Keen to diversify, we enter into this dynamic niche for the first time with the launch of CrazyBulk into the MoreNiche network, closely followed by MyProtein, Pharmamuscle and others.



Give & Gain Day

We head out into the local community in support of Give & Gain Day, which encourages businesses across the globe to spend a working day volunteering for good causes within their community. The Twist team spend their day clearing a local residential area of litter, debris and brambles.




Client Services Manager

Commitment to the improvement of our client support program leads to the appointment of our Head of Client Services. Kirstie Eager comes from a full service agency and plays a key role in our expansion plans.



$30million in Affiliate Commission Paid

Another milestone is reached in 2013 as MoreNiche pays out $30 million of affiliate commission.



Amazon Tracking

Ongoing investment in our server architecture and the migration to Amazon results in tracking improvements and enhanced reliability. Now, a fully redundant failover in both North America and Europe ensures 100% uptime.



Twist on Tour: India

Andrew and Affiliate Manager Martyn travel to India to hold affiliate gatherings in the cities of New Delhi and Bangalore. Friendly, hospitable people, delicious authentic Indian cuisine and a cycle tour through the beautiful rural Bangalore countryside all create an unforgettable experience.



TargetClick Sold to Partners

Less than twelve months after its launch, our Canadian partners acquire Twist’s share of TargetClick in order to focus on their vision for the network. Throughout 2013, TargetClick saw a month on month growth, laying strong foundations for future expansion. TargetClick and Twist parted ways amicably and the Canadian owners are now implementing their vision.



Twist on Tour: Slovenia

Keen to build a more personal relationship with our affiliates, Andrew visits Slovenia and hosts a mini gathering in the city of Maribor. From the oldest grapevine in the world to hidden wine cellars and lots of traditional hot wine, our charming Slovenian friends kept us entertained well into the early hours.



Affiliate Gathering Hits the Road

Twist heads overseas to Spain’s capital for the fifth annual affiliate gathering, the first time the event is held outside of Twist’s home town of Nottingham. The 2013 gathering in Madrid spans a full three days of affiliate and merchant networking, and some serious partying in the Mediterranean sun.



MoreNiche Facelift and Reward System

MoreNiche gets a slick new facelift and we introduce the MoreNiche Benefits Club, a new, performance based affiliate ranking and incentive system. Rewards and benefits are earned by progression through the ranks, with ranking based on current performance.



Paydot is Born

We expand our network reach even further and branch beyond the health sector. Multi-niche network Paydot is launched, providing a platform for the mass market. Paydot enables merchants to set up and manage their own affiliate campaign, and in a first for Twist, is completely free from any set up, monthly or annual fees, providing a risk-free environment for businesses to grow their revenue.



Twist acquire PicnicCRM

With the long term vision of a centralised support platform for all their networks, portals and tools, Twist purchase freemium CRM Picnic. Twist hope to customise the platform to their needs, but still allow affiliates to leverage the tool to centralise their own support.


PicnicCRM logo


Celebrating 10 Years

March 2012 marks a decade of MoreNiche as we celebrate its 10th birthday. Much cake is consumed in honor of this milestone.



Move to Hamilton House

Having outgrown our Foxhall Lodge offices, we relocate once again to larger lodgings in Hamilton House.



Affiliate Summit East: New York

Andrew, Vairo and Sandis jet to New York and hit the 19th Affiliate Summit East, the premier affiliate marketing conference. With promotional gear in hand, they meet up with Advanced Health and RDK Global for some networking and fun in The Big Apple.



Record Breaking Affiliate Gathering

Over 100 attendees flock to the 2012 annual Affiliate Gathering, making it the most successful to date. Held at the brand new, state of the art Nottingham Trent Conference Centre, the Twist team, affiliates and merchants come together to be inspired and motivated by a full day of training and networking. With presentations from merchants, industry leading speakers and ourselves, the event finishes with a night out on the tiles with the Twist team.



TargetClick is Born

Following the previous year’s trip to Canada, TargetClick finally arrives in 2012, marking our first invite-only network. A joint venture with our partners in Canada, TargetClick offers exclusive North American health brands.



Hola Costa Rica

With Phen375 now one of the most successful MoreNiche products, Andrew and Sandis travel to Costa Rica to meet Phen375 creators RDK Global. Strong client relationships are forged and the addition of further RDK brands into the network is discussed. The boys survive a drive over the famous ‘Crocodile Bridge’, experience a close encounter with a covert glass door and successfully cement a continued partnership.



Twist acquire Multifiliate

Knowing how frustrating it is for affiliates logging into multiple portals just to access their daily earnings, Twist acquired Multifiliate. The goal is to enable affiliates to access their earnings data instantly via web, mobile or the form most accessible to them. 


Multifiliate Logo


Affiliate Gathering at BioCity

Its popularity and attendance increasing each year, the 2011 affiliate gathering takes place at the world renowned BioCity Nottingham. Conversion optimization, Google Analytics and Persuasive Marketing are just some of the topics on the agenda, and guest speaker David Taylor, author of ‘The Naked Leader’ delivers an inspiring motivational speech. The hugely successful gathering culminates in a private after party where affiliates and merchants alike party until the early hours.



New Foxhall Lodge Offices

To accommodate a growing team we move to new dwellings at Foxhall Lodge In Nottingham.



ImpactFive is Born

We create ImpactFive, a standalone, dedicated adult health affiliate network. The separation of MoreNiche and ImpactFive enables us to return to our original focus on a small selection of quality, premium brands, as well as enabling us to concentrate on growing two independent, conflict-free networks.



Transparent Marketing with the OFT

In another industry first, MoreNiche works closely with the Office of Fair Trading (OFT) to pioneer transparent affiliate marketing. With the aim of establishing better standards across the industry, we help our affiliates to market in a legal and ethical manner with the introduction of the Affiliate Disclosure among other measures. In line with our new direction, the MoreNiche strapline is changed from ‘Making You More Money’to ‘Transparent. Honest. Ethical’.



A Canadian Partnership

Andrew travels to Victoria, Canada, to discuss a potential business partnership which will help to grow our reach in North America. Narrowly avoiding disaster on a sea plane over to Vancouver Island, Andrew returns having successfully agreed a North American partnership.




Second Affiliate Gathering

Our second affiliate gathering attracts over 40 different affiliates eager to meet the team and merchants and to progress their affiliate marketing careers. A full day of networking and sessions covering topics such as Website Conversions and SEO Ranking Factors finishes with an after party bang.



MoreNiche Becomes an Affiliate Network

Andrew’s vision to become a service provider is realized when he secures a deal to acquire 100% ownership of MoreNiche in exchange for his ownership in Proactol, SizeGenetics and Soula. Marking a significant step in the network’s history, this the first time that all brands within it are externally owned, taking MoreNiche from affiliate program to affiliate network status.



Evolution Slimming Joins

Our first ever multi-product store, Evolution Slimming joins the MoreNiche network in 2010, paving the way for the addition of many more successful multi-stores. Featuring own branded items as well as major brands, Evolution Slimming is one of the biggest names in weight loss and is still one of MoreNiche’s most successful merchants.




First Affiliate Gathering

Affiliate life can be lonely, and so with the vision of bringing our affiliates together to network and exchange experiences, the very first Affiliate Gathering is held in Nottingham. This becomes an annual event that is still going strong today.



Global Success Phen375 Joins

Phen375 joins the MoreNiche network in 2009 and quickly rises through the ranks to become our most successful merchant of all time. Consistently breaking its own sales records, Phen375 is now a globally successful product thanks to the hard work and dedication of the client and our affiliates.




First External Client Joins MoreNiche

Having been founded solely on its own brands, MoreNiche now begins securing its first external brands. Herbal weight loss aid Zotrim is the first to join. It’s a move that enables the network to begin to scale to the size it is today.




MoreNiche Visits India

In their first international affiliate meeting, the business partners travel to New Delhi in India to meet their top performing affiliate. Despite a forgotten passport and a severe bout of ‘Delhi Belly’, the meeting secures a successful and ongoing working relationship. The affiliate in question is still one of MoreNiche’s Super Affiliates today.


Guaranteed Payments Announced

An industry first for affiliate marketing, MoreNiche announces its guaranteed payments promise. All affiliates are guaranteed to receive their commissions, regardless of whether or not a merchant pays the network. Still in place today, the promise has been lived up to on more than one occasion.




Proactol is Born

Wanting a clinically proven weight loss product in the network which is able to stand up to health industry regulation changes, Proactol is created. Still a respected brand today, Proactol goes on to become hugely successful and one of the biggest brands in the network.



Soula is Born

Andrew and Darren set up Soula, a web design agency initially supporting internal design work. It is later to become a world respected design agency specializing in creating converting sites.



MensNiche Becomes MoreNiche

A huge re-brand, an upgraded software platform and heavy investment into a Bulgarian based development team sets the newly branded MoreNiche well on its way to heightened success.


SizeGenetics is Born

SizeGenetics is created by Andrew and Darren. With a 50% commission as standard from day one, SizeGenetics is one of the first clinically proven male enlargement products and quickly becomes a market leader in its sector. It’s still one of our most successful products today.



Products Sold To Canada Company

Keen to diversify and expand the business, Andrew and Darren travel to Canada and complete a multi-million pound deal selling their own brand herbal products. The proceeds of the sale are reinvested for future growth.



MensNiche Brands Hit Over $12million Annual Revenue

Within just three years, MensNiche is paying out almost $500,000 in commissions every month. Paying on average between 30-50% commissions on every product, MensNiche own brands are now hitting over $12million annually in revenue.




Huge Sales Growth in the Health Market

The marketplace expands and MensNiche begins to gain market share. Shipping goes worldwide as affiliate sales continue to increase alongside the growing product range

MensNiche Heads to Sin City

MensNiche begins to attract attention at International Trade Shows. The partners design and build their own stands and head to the bright lights of Las Vegas to attend one of the biggest trade shows in the world. What happens in Vegas doesn’t stay in Vegas, as the boys bring home some promising plans for the future after some successful networking.




First Direct to Consumer Brands are Created

After finishing University, Andrew goes into partnership with his best friend Darren. Their vision is to provide brands for other affiliates to promote. Together they create their first direct to consumer brands.




From Dorm Room to Internet Entrepreneur

Andrew studies Computer Science at the University of Aberystwyth while continuing to promote health products online. By building and selling websites from his student bedroom he helps to pay his way through University.