Unethical Advertising Claims
As an affiliate network we are not legally responsible for the content on our affiliate’s website however we will ensure ALL unethical advertising claims are reported to the affiliate and act as mediator to ensure a fair resolution is reached.
The large majority of cases are resolved quickly and simply by highlighting below what you feel needs changing on an affiliate page. If the case required further evidence or consultation you can expect a phone call from our management team.
What is unethical advertising?
With very few organisations taking ownership of internet advertising we have taken CAP (The committee of Advertising Practice) and the British Code of Advertising, Sales Promotion and Direct Media as our sources for our rules.
- Comparative claims are permitted in the interests of vigorous competition and public information. They should neither mislead nor be likely to mislead.
- They should compare products meeting the same needs or intended for the same purpose.
- They should objectively compare one or more material, relevant, verifiable and representative features of these products, which may include price.
- They should not create confusion between marketer and competitions or between marketer’s products, trademarks, trade names or other distinguishing marks and those of competitors.
Our belief (MoreNiche) is that all product comparisons should be fair and factual.