Daniel Lawman

SEO Manager

Fascinated by all things digital marketing!


E-Mail: daniel.lawman@moreniche.com


LinkedIn: View profile

Daniel Lawman

Personal bio

Our SEO Manager Daniel grew up in Chesterfield, where he still lives to this day. He attended Cambridge University and studied Engineering, but left suddenly after his first year to return home and be closer to his family once again.

He joined us in 2016, following seven years working in the education niche in a variety of roles. In recent years Daniel has specialised in Digital Marketing, specifically Search Engine Optimisation (SEO). In addition to his SEO experience in the education sector, Daniel has completed projects in niches including property, sport, vaping, furniture retail and healthcare.

Daniel is obsessed with all things digital marketing and enjoys spending his free time completing personal projects from updating his gaming blog and personal website to building a variety of small websites.

When it comes to winding down Daniel is an avid gamer, playing a wide variety of online and offline games across PC, Playstation and Xbox platforms. He also has a keen interest in home automation and is slowly but surely starting to automate every light bulb, thermostat, light switch and smoke alarm in his home. If there’s a new technology that’s just been released he normally can’t wait to get his hands on it.

Aside from technology Daniel quite stereotypically is a little bit of a sci-fi geek loving everything from Star Trek through to Stargate. If it’s sci-fi he’s probably either watched the film or series, owns some form of collectable or even the comic books.


What is your favourite drink?

Coffee, but only the real stuff. Instant coffee isn’t worth drinking!

What is your favourite film?

I’m so fickle when it comes to films, recently I’ve enjoyed re-watching The Lord of the Rings trilogy from which Two Towers is by far the best.

Who is your childhood hero?

I’ve always been a massive Batman fan, superheroes without superpowers always fascinated me.

Where is your favourite place?

Lucca, Italy. I have great memories of a holiday there with a friend and his family shortly after I left university. Was really relaxing, we had to make a lot of our own fun and it gave me the perfect break before deciding what I wanted to do next in life.


What qualifications do you hold?

Although I was a straight A student until the end of sixth form, I surprisingly don’t have many formal qualifications. I only recently caught the learning bug again and finished my Agile Project Management Practitioner course in 2016.

What is your favourite Picture/Image?

It has to be the Punisher symbol. Something about Marvel’s vigilante come hero, Frank Castle, is pretty awesome. Not just that but I’ve always loved minimal designs and this symbol portrays the Punisher character perfectly for me.MoreNiche-Daniel

Do you have any children/pets?

Yes a cat and a dog that I now frequently refer to as my fur babies. Jasper my dog is a mischievous but loving Beagle that loves to play and has an endless supply of energy. Minion my confused cat is a rescue and is pretty sure he’s actually a dog, frequently bullying Jasper and generally ruling the house.

What would you like to be when you grow up?

When I was younger I always wanted to be an Engineer working on electronics in Formula 1. Now I’d rather just have a family and the fun of being a Dad!

How would your best friend describe you?

It depends who you ask, but a walking health and safety hazard comes to mind. I’m clumsy at best, frequently knocking things over and causing general chaos.

What is your biggest achievement to date?

Perhaps the project I’m proudest off is in my previous role as IT Manager implementing a project that increased a website from a couple of thousand pages to just over 300,000 within two years. Massive multi discipline project that created a turn in new customer acquisition strategy for the company at the time.

If you could recommend one website online, what would it be and why?

Having designed several websites, I’ve always found that Webcreme has always come in handy, especially if you’re like me and not naturally talented in design.