Josephin Crichton

Operations Manager

Loves the world of digital marketing

Josephin Crichton

Personal bio

German born Josi has many years of experience across all online marketing channels including affiliate marketing, PPC, SEO, newsletter marketing and social media, specialising in product launches and the building of brand awareness. It’s fair to say that she loves the world of digital marketing and its diversity.

Josi firmly believes that hard work and self-discipline are the key to success, and it is this belief that drives her dedication to support both merchants and affiliates to 110% of her ability.

Although Josi admits that she was never one to contemplate moving away from Germany, life sometimes takes interesting turns and shortly before finishing University, she took the plunge and decided to continue studying for another six months in Cardiff, Wales.  Her English improved dramatically after plenty of studying and through playing in the University Badminton team where she had no choice other than to speak English with her team mates. Following her time in Cardiff, Josi went on to complete a six month marketing placement in Dublin, Ireland.

In 2010, Josi graduated in Germany with a Masters degree in Applied Science Media, already having a European Marketing Executive job lined up back in the UK in Birmingham. Working for a popular online shoe retailer she gained profound online marketing experience before joining MoreNiche in 2012 as part of the Affiliate Management team where she enjoys pushing affiliates and merchant sales to the next level.

Outside of work, Josi loves cooking, red wine, reading and shopping. Constantly on the go, She enjoys plenty of sporting activities including cycling, running, hiking and Badminton of course, although she does insist that her weekend lie-ins are sacrosanct!


What is your favourite drink?

The first coffee in the morning

What is your favourite film?

Casino Royal, The Lives of Others and the Dead Poets Society

Who is your childhood hero?

Pippi Longstocking all the way

Where is your favourite place?

Neuschwanstein Castle in Bavaria

What qualifications do you hold?

A Masters Degree in Applied Media Science (Technical University Ilmenau, Germany)

Tell us an interesting fact about yourself?

I went to a Badminton sports boarding school and played professional Badminton until the age of twenty one.

What is your favourite Picture/Image?

This photo is from my wedding, the most amazing day of my life. It’s traditional in Germany to release doves at a wedding.


Do you have children/pets? Tell us about them:

This is a work in progress as I’m trying to convince my husband that we should get a puppy.

What would you like to be when you grow up?

Of course when you are young you have plenty of dreams. Mine ranged from a professional Badminton player to a vet or a journalist. But when you get older things change. I like to think that I’m already grown up and during my studies I’ve chosen my path within the digital marketing industry. Albert Schweitzer said once “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” I always want to love what I do as this makes work fun!

How would your best friend describe you?

Well, I just asked my best friend and this is how I was described: “A ridiculously positive person who works very hard to achieve goals which you set yourself all the time. You brighten up the room with your smiles, great sense of humour and outgoing attitude”.

What is your biggest achievement to date?

I was never particularly adventurous when I was younger and certainly never wanted to move to another country, but at the age of 23 something changed my attitude, and despite plenty of doubts and the fear of taking such a big step, my decision to study abroad and to learn a second language as a result of my determination to succeed in my future working life changed my whole life path for the better.

If you could recommend one website online, what would it be and why?

It has to be Wikipedia. I wouldn’t want to live without it and the number of users accessing it on a daily basis is living proof of its effectiveness and handiness. The fact that it’s free to use is just brilliant. It’s a great way to get an overview of a topic, and most of the time it’s an incredible source of links to further “more reliable” content.

It’s a perfect starting place for research and subjects I’m interested in.  Life without Wikipedia – I can’t imagine it!