Sandis Viksna

Traffic Specialist

Super affiliate to super employee

Sandis Viksna

Personal bio

Past super affiliate Sandis has been involved with MoreNiche in one form or another for over a decade. Greatly contributing to our success by pushing the networks from both an affiliate and merchant perspective, Sandis has put his hand to many areas of the platform as you know it today.

In 2000, Sandis began working as a developer for an internet service company in his native Latvia, where he was involved in developing an ecommerce store. A year later, he joined the Latvian branch of a major European advertising agency, developing a range of high profile web projects for leading banks, stock exchange and government institutions.

He then spent three years as part of the development team for an insurance company, pioneering the digital side of selling and purchasing insurance online.

During this time, Sandis was also busy learning about affiliate marketing. He joined various MLM programs, both on and offline before turning his interest to search engine optimisation, where, as a programmer, he quickly managed to crack the code and find SEO success.

In 2004, Sandis discovered MoreNiche and joined the network as an affiliate. By the time he graduated in 2005 from the University of Latvia with a Bachelor’s degree in Economics and Finance Management, for which he had been studying alongside his career, he had already become a fully-fledged super affiliate.

Impressed by his success and the excellent skillset he was demonstrating as an affiliate, Sandis was approached in 2006 by MoreNiche and offered the chance to join the team as an Affiliate Manager. He accepted the position without hesitation, and immediately began using his experience as a super affiliate to implement constructive solutions to greatly benefit our affiliate base.

An integral part of the company’s growth and development, Sandis has been majorly involved in many crucial projects over the years, from the rewriting of our tracking platform way back in 2007, to managing the launch of ImpactFive in 2011. One of his greatest successes was growing the RDK brand portfolio (one of our most successful merchants to date) across three of our networks throughout 2012 and 2013. Since January of 2015, Sandis has worked with the Brand Management team as a Brand Manager.

When he’s not busy being a workaholic, Sandis loves visiting the cinema to see the latest movie releases, as well as dining out. He makes sure he is regularly caught up with all the latest trends in digital marketing, and he also has a deep interest in science and its ongoing developments.


What is your favourite drink?

Tea with milk or white coffee

What is your favourite film?

There are too many to list but The Matrix was the first real mind twister

Who is your childhood hero?

Look at “Expendables” and you will have pretty solid idea of my heroes. Though it would be wrong not to mention Knight Rider and the famous A-Team!

Where is your favourite place?

My Inbox. Sometimes that’s all I need to keep me busy for days…

On the other hand, when outside the box, I do like exploring new places close and far. So there you have it – a bit of both worlds

What qualifications do you hold?

A Bachelor’s degree in Economics from the University of Latvia

Informally, I’ve gone through 11 programming and scripting languages, and I’ve even been a Microsoft Certified Developer for several years.

I’ve taken various courses and seminars on digital marketing and advertising subjects over the years and I always try to attend more and to learn new things. After all, the internet never sleeps!

I also speak three different languages (Latvian, Russian and English).

Tell us an interesting fact about yourself?

As of November 2014 I’ve worked with and for MoreNiche for a full decade!

What is your favourite Picture/Image?

Enjoying the Mauritian sun on the beach in November 2014 (it was +29’C, whilst back home it was hitting -9’C)


Do you have children/pets?

I don’t have any children or pets at the moment, but between myself and my brother we used to have pretty much anything that could be considered a pet, from birds to fishes to reptiles, including anything we could catch in the wild including rats, snakes and a range of odd insects too. I have to make a disclaimer though – this was quite some time ago!

What would you like to be when you grow up?

When I was a child I wanted to become an astronaut and go into space. I later changed my mind and turned to computers… you know, back when they were still black and white and used tapes!

How would your best friend describe you?

It’s probably best not to ask for this as he would go on for hours and hours

What is your biggest achievement to date?

Managing a global multi-million dollar brand

If you could recommend one website online, what would it be and why?

Make sure you do something about it and learn how to use paid traffic!