SEO is one of the most feared and confusing terms in optimisation and marketing methodology. Typically, this is because the best SEO strategies are often those that are costly in terms of both time and money and if done incorrectly, can land you with a penalty or worse, prevent you from ranking at all.
However, SEO doesn’t have to be as complicated as you think. Here’s 15 of the simplest SEO tips you need to know to ensure you have a comprehensive, well-informed glimpse into the realm in order to develop a strategy that makes sense for your business.
1. Make all Content Matter
Keywords alone won’t rank your site. In fact, all of your content matters, meaning that you should create contextually-relevant content for every page that relates to keywords and provides value to your customers.
2. Start Blogging
Speaking of content, a blog is a great way to not only rank your site, but also to draw consumers back to your site on a repeated basis. Simply consider the type of topics that relate to your products or services and expand upon them (while incorporating relevant keywords of course).
3. Put Your Customers First
Remember, your site is intended for your customers, not the search engines. Never cram keywords in every article or on every page. When you don’t, you increase your chances of ranking, even if this seems counterintuitive.
4. Create a Social Media Presence
Social media is a great way to round out your brand and online presence while building trust and authority. Additionally, social media can encourage more external links to your content. Better yet, when you optimise your posts with keywords, your social media updates have the potential to rank as well.
5. Create Evergreen Content
Evergreen content is content that doesn’t “expire,” meaning you don’t have to worry about being seen as irrelevant if you have pages on your site ranking that were written months or years ago. Of course, this also increases the utility of working to rank for difficult terms because the content will still serve its purpose in the future.
6. Consider Your Competitors
Are you a new affiliate and aren’t quite sure which keywords you should target or how to do so? Turn to your competitors, not to copy their strategy, but for inspiration and insight into how you should be using keywords and content to your greatest advantage.
7. Take Advantage of Google’s Keyword Planner
Many affiliates overlook Google’s Keyword Planner as a valuable tool. It is, in fact, one of the simplest ways to look at keywords related to your primary keywords while also figuring out how competitive each keyword is. You can even plug in your competitor’s landing pages to generate additional ideas for your own.
8. Create Internal Links
Internal links are great not only because you have control over how you link but also because they offer several distinct benefits. These benefits include ranking for specific keywords, providing suggestions for readers if they’re interested in learning more, and helping Google crawl your site and understand what each page is about.
9. Optimise for Mobile
From April 2015, Google began rewarding sites that have a mobile-friendly presence in the search engine results. This means that if you don’t yet have a responsive or mobile-friendly site, you should get one as soon as possible in order to get a head start in the rankings against others that don’t.
10. Set Up Google Analytics
Tracking your results is important. After all, if you don’t know how your pages are ranking or how customers are engaging with your content, you won’t know where further improvements can be made. The best part is that Google Analytics is quick and easy to install, making it simple for any affiliate to take advantage of the free tool.
11. Create Your Own Product Descriptions
This is particularly important because it’s all too simple to copy and paste product descriptions when you’re building a site (or many sites for that matter). However, Google will consider your product copy as duplicate content and customers might just breeze over your brand thinking that you’re no different than the actual manufacturer. This makes it important to spend just a short amount of time on all of your product descriptions to boost SEO and how you appear to customers.
12. Encourage User Reviews
User reviews are great for SEO because they count as new content on your site and can help you better rank for essential keywords like the name of your product + “review.” As such, you should always follow up with customers to ensure they like your products while asking for a review as well.
13. Analyse Links and Content
Users and other websites might link to your blog content or other content and when they do, it’s important to take notice. After all, this is likely an indication of which keywords are working for you as well as which topics you should continue to write about in the future.
15. Don’t Become Consumed by Your Rankings
Rankings fluctuate on a daily basis and on a user-by-user basis, meaning that it’s important to not become too consumed or focused on your rankings. Instead, focus on general trends to ensure that you’re headed in the right direction. If you are, you can rest assured you’re doing something right!
15. Look Up New SEO Trends
As mentioned at the beginning of this article, SEO is always changing, as is Google’s algorithm. This means that what works now might not work a few weeks or months from now. Always stay on top of the latest techniques and strategies to ensure that you aren’t using outdated tactics on your site and doing more harm than good.
SEO isn’t always simple, but the right methods will pay off when done correctly. That’s because you can reduce spending on paid advertising and instead, focus on your long-term organic SEO strategy to grow your brand and extend your reach.