Quality content is key if you want to have a successful business. At its basic level, this means checking for spelling and grammatical errors and implementing keywords correctly. This adds to your website quality score, but it’s your visitors who are the first to give you a mental rating. When they land on your page and see subpar material, they won’t come back. Here are three ways poor content is costing you.
1. You Lose Credibility with Your Customers
One of the very first things that happens with poor quality content on your website is that you lose credibility with customers. This type of material (grammatical errors, misspelled words, etc.) is often immediately spotted by readers, and lessens the perceived quality of your website.
Another aspect of poor quality content occurs when your writing is too complex for your audience. This includes using large, unnecessary words, or industry jargon that’s only effective in certain circles. The best way to avoid this is to write your content as if you were talking to a friend. Use words that are easy to digest and paint a simple, clear picture about the topic.
Content that doesn’t provide value is considered very poor. If it doesn’t solve the reader’s problem, then don’t write about it. Sales heavy material can quickly turn your customer away. Use special landing pages for this, and leave the blogs and articles for helpful information that doesn’t require a credit card number.
2. You Lose Credibility with Search Engines
Poor quality content can also cause you to lose credibility and rank with the search engines. An example of this is when your website is not optimized properly with keywords. Using search terms incorrectly, or not using them at all can result in lack of traffic and a decrease in search rankings. This can kill any organic traffic that you’re hoping to get. Having too many keywords (keyword stuffing) in your content is also considered poor quality. This type of information is what search engines look for when referring visitors back to your website, so always use keywords, use them when necessary, use related search terms, and make sure you stick to the topic.
3. You Lose Credibility with Other Bloggers
Poor quality content can cause you to lose credibility with other bloggers and site owners. This may not seem like an issue at first, but what it does is shut down opportunities. Some of them may want to link to your pages, but find that your material has too many misspellings, or that it doesn’t go deep enough into the subject.
Another issue could be that you have content on your site that is not properly credited to the original writer. This is a big red flag for other bloggers who would be more than hesitant about associating with a business that knowingly or unknowingly plagiarized material. Losing out on opportunities is the same as losing a customer, as you stand to gain new business by guest blogging and being associated with others in your niche.
Bottom line; poor quality content hurts you in a number of ways. You lose credibility with search engines, with your customers, and with potential business partners. Always put forth the effort to ensure that the material on your site is relevant, helpful, and of high quality. If you don’t have time to do this, hire someone else to do it. It’s worth the extra money to safeguard your reputation and your business.