If you’re reading this blog post, that means you’ve found your way onto our website. After you’ve finished reading (and hopefully found it interesting and insightful) you might go on to read another post. You might share this one on Facebook or Twitter. You could write an article on your own blog and link to it. You might even browse our website to see what it is we have to offer. All these possibilities have been caused by just one blog post.
The point I’m trying to make is that blogging as a marketing tool can have a huge impact on your affiliate marketing business. Still not convinced you should start blogging? Perfect! Read on…
Traffic & SEO
In a nutshell, blogging can help drive traffic to your website. It goes without saying that more traffic equals more possibility of leads (especially if you include a Call To Action button within your post). Search engines love fresh content. Chances are, once you’ve set up your website, you won’t need to add or update your pages very often. You may also notice you don’t actually have that many pages anyway (not a bad thing). Unless you want to up your page count by having a 12 page ‘About Me’ section (not advised), blogging is your perfect solution!
You’re probably wondering, ‘why do I need to up my page count in the first place?’. Well, SEO research has shown a positive correlation between the number of indexed pages a site has and the leads it generates. Each new blog post you publish is one more indexed page on your website.
If social media is a key player in your businesses’ marketing tactics (which it should be), your blog posts are exactly the type of content you want to be posting. Interesting, original, and engaging content can be shared across all social platforms. This means that other people are doing the hard work for you (and for free). Sharing your blog posts on social media is one of the easiest ways you can reach audiences.
In addition, Facebook has a lot of advanced advertising options, you can easily get your post out to a whole range of people who haven’t even heard of your business yet. All you need to know is their interests and, hey presto, your ad is out there visible to a relevant audience!
As I mentioned, blog posts are great for starting relationships with ‘cold traffic’ (potential customers who probably don’t know your brand just yet). From your blog content alone, this type of traffic can get an idea of who you are, what your niche is and even your level of expertise. Equally importantly, your blog posts will also help to maintain relationships with ‘warm’ and ‘hot traffic’ (acquaintances and buyers). The best kind of post you can write about will answer common questions that potential customers have. Here’s an example:
“Affiliate websites often come in the form of blogs – if you’re new to Affiliate Marketing, you’ll want to know why that is…” (can you see where I’m going with this?).
This blog post answers the question, “How can I use blogging as a marketing tool?”. If that was your question, and this blog post has provided the solution, then you should check out the other questions we’ve answered! By answering the questions your leads are asking, you’ll establish yourself as an authority amongst them. You will begin to build a relationship on trust, and this, in turn, may encourage them to purchase from you (based on this established trust).
I know the majority of this article has been focused on blogging for your own site, but blogging for someone else’s is an equally powerful marketing tool. If you’re not familiar with the term, guest blogging is simply writing content for a blog that is not your own. You’re probably thinking, what’s in it for me? You don’t want another site to take credit for your expertise, right? Well, guest blogging is actually a win-win for both parties!
First and foremost, guest blogging is a relationship builder, and not just with audiences. Contributing to an external site will help you build connections with authoritative figures in your niche, perhaps even creating future business opportunities. It’s also a chance to expose yourself to a completely new audience that might not have found you otherwise.
On top of all this, blogging for someone else can help you establish yourself as an expert in your field. A credible blogger wouldn’t let someone who didn’t know what they were talking about write for them, would they? Bear in mind, this all takes time. You won’t be able to maintain relationships and build a name for yourself with one blog post. It’s important to show the audience you’re not just a link-builder (we’ll get to that). Remember, nothing matters more than the quality of the content you’re offering.
I can’t talk to you about guest blogging without talking about link-building.
Many SEOs tend to agree that building links is one of the hardest things about their job (and what they spend the most time doing). Your guest blog post (which is linked to your site) is a guaranteed backlink. If you’re an SEO newbie, you’ll want to know why link building is so important. To put it simply, there are two fundamental ways that search engines use links. Number one is to discover new pages, and number two; to help determine how well a page should rank. You might think this means the more links the better, but note, search engines like Google are looking for links from high-quality websites. With this in mind, make sure you link to your own site/social media page/bio in your guest post!
Guest blogging should be a two-way street. It goes without saying, a new voice on your blog will bring in new audiences. Featuring guest posts will also expose your current audience to fresh new content, keeping them engaged and coming back for more.
Scratch a fellow blogger’s back, and they’ll scratch yours.
Engage With Other Blogs
You should follow other blogs and forums which are relevant to the industry you are promoting. This way you can engage in conversations and offer your opinion and thoughts on other people’s content and questions, or start a thread of your own. As long as you’re adding value to a conversation, it’s worth doing as you will begin to build relationships with others in the industry and, when appropriate, you can link people to your website for more information. This is a good way to gradually build traffic over time.
Some Final Thoughts
Whilst we’ve only provided you with the quickest of overviews of blogging as an affiliate marketing tool, you should hopefully have plenty of food for thought on the importance of blogging, especially for affiliate marketing.
Our most successful affiliates here at MoreNiche are content marketers. With this in mind, we provide a wide range of resources on content creation and SEO to help affiliates like you get the most out of your website.