Affiliate marketing is one of the simplest models you can choose for building a business. And of course, it’s a great way to earn some extra cash! But while the business model itself is relatively simple, there are still a number of details involved in getting started. Whether you are interested in simply bringing in a little extra income or planning to build a standalone business, these six steps will help you get started with affiliate marketing.
1. Choose a Market
One of the most common mistakes many people make when first getting started with affiliate marketing is jumping ahead and trying to choose a product first rather than a market. Most affiliates will eventually want to bring more products into their business, so it is really more effective to choose a market that you find interesting first. Ideally, it’s better to choose a market you are already knowledgeable about, or at least interested in.
2. Select a Product
Once you’ve selected a market, you can begin browsing potential products. Another common mistake made by beginners is trying to choose too many products at once. The thought process behind this is that more products equal more profits. Unfortunately, it usually doesn’t work that way. When you’re just getting started, it’s always better to focus on just one product. It’s also important to choose a product that converts well, which means choosing one that sells well to a large number of visitors. This will help increase your profits while keeping costs down.
3. Use Follow-ups
Keep in mind that most people find affiliate products while searching for information about a topic that interests them. Therefore, it’s important to create content related to the products you plan to promote. In creating content, be relevant but creative. Remember that most sales are not usually made on the first contact with the customer but on subsequent contacts. By creating a series of follow-ups, you will be able to stay in contact with prospects and increase your chances of making a sale.
4. Build a Page to Capture Emails
One of the most important aspects of any type of marketing is creating a method for capturing emails for prospects so you can send follow-ups. Regardless of the type of product or service you plan to promote, it is essential that you have your own website. You might think that having your own website is time-consuming and expensive, but you’d be wrong.
5. Drive Traffic to Your Landing Page
In order to make the most of affiliate marketing opportunities, you need to have strategies in place for driving traffic to your landing page. Based on the traffic generation strategies you choose, it could take some time before you begin to see sales, but it’s important that you don’t lose patience or hope.
6. Locate Related Products/Services
Only when you have begun to make some money with your affiliate marketing business should you attempt to add to your list of affiliate products or services. Trying to add more products or services too soon will likely distract you from your marketing efforts. In choosing new products to promote, focus on selecting relevant products. Ideally, it is best to focus on select products that you can market to your existing list of qualified prospects.
Affiliate marketing can be a lucrative way to bring in extra money. By following the above steps, you can launch a highly successful affiliate marketing career.