Email may no longer be the most popular way to market your affiliate products these days but it is still being used by many and for good reason. Email has stood the test of time as a viable way to reach people and when used the right way will increase your sales. There are plenty of tools you can use which will make your email marketing so much easier.
Here are the six of the best email marketing tools you should be using in your affiliate marketing campaign.
MailChimp does offer a free version, although the paid version allows for unlimited emailing and auto-responders based on specific actions from readers which is highly valuable. It’s extremely easy to use, enabling you to create very professional looking email campaigns. You can import from Gmail and follow your results with Google Analytics, and you can even post to social media after sending out your emails. MailChimp does however, lack phone or chat support, which is its only downfall, so if you have any problems, you’re on your own. It’s also very basic in its tracking.
You can try GetResponse free for 30 days to see if it fits your style of marketing. You’ll get a nice report in visual graphs and charts to see what worked in your email marketing campaign and if it didn’t work, why people unsubscribed, so you can get it right the next time. At $15 a month for 1000 contacts, it’s a very affordable option if you decide to keep it.
This is another basic email marketing tool that will help you get your word out there without a lot of fuss. Unfortunately, AWeber doesn’t integrate well with Google. It does not track with Google Analytics and does not allow importing of Gmail contacts. However, it makes some pretty awesome looking emails with easy to use templates and does a good job with reporting all the important statistics.
If you don’t have any extra money to throw around, VerticalResponse offers a great free plan that allows you to send out 4000 emails per month to 1000 contacts and link to two social network accounts.
As PC Mags Editor’s Choice for best advanced email marketing tool, Campaigner has many features that other tools lack but you’d better be ready to pay for them and know how to use them. It has an easy to use campaign creator and 24/7 phone support, and you can import contacts from Gmail or Yahoo and create auto-responders.
iContact features include integration of third party services like 123ContactForm, Ultra Cart, and Salesforce, the ability to send surveys, social media sharing, and do not contact lists. You can create emails by hand, using HTML, or with their pre made templates with just a drop and a click. However, it has no Google Analytics and very limited storage capabilities.
Email marketing does take some effort, but with one of the above tools, it will be a lot less work for you with a lot more reward.
Yet to try email marketing? Check out our beginners guide to email marketing and learn exactly how to do it!