Are you using Pinterest to promote your affiliate products? If not, it’s a social network well worth making an effort to utilise. If you’re not sure what Pinterest is or how to use it, or if you’ve tried promoting on it but aren’t having much luck, this article will show you how you can create a successful affiliate campaign using Pinterest.
What is Pinterest and How Does it Work?
Pinterest is a social network that allows you to use images to visually share your interests with other like-minded individuals. Think of it as a big, online pinboard.
Sharing an image on Pinterest is known as “pinning”. People will “Pin” images from the same theme on “Boards”. Image you had a wall and attached to that wall were some noteboards. Each noteboard has a different theme. For example, you might choose to create boards related to fashion, exercise, recipes and sport. You can then “Pin” related notes (images) onto the correlating board. For example, if you see something exercise related you really like on the web board, such as some running trainers, or a great cardio workout plan, you can “pin” these onto your exercise “board”. You can have as many different boards with as many different themes as you like.
Pinterest uses many of the same functions as other social networks. You can follow people or individual boards. You can also like and comment on other pins or even “re-pin” other people’s pins onto your own board (a bit like sharing someone’s facebook post onto your own wall).
Why Bother with Pinterest?
Pinterest was originally mostly being used by women. However, it is now said that 33.33% of Pinterest sign ups are men.
Mobile has continued to grow and you should now have a mobile friendly website. If you are looking to grow your mobile traffic than Pinterest can help, as 75% of its usage is done on a mobile device.
Are the people that use Pinterest actually willing to spend money? Yes! In a survey done by Shopify, 93% of pinners shopped online in the last 6 months.
If this alone doesn’t encourage you to look into Pinterest, then the fact that it has over 100 million monthly users should!
8 Tips To Creating A Successful Pinterest Campaign
1. Don’t Just Create One Board
When creating boards, many people will just create one generic board and pin everything related to that. This can be a big mistake. You want to create multiple boards with different subject categories.
For example, instead of creating a board on “BodyBuilding” you could create different boards such as “Exercise Workouts”, “Bodybuilding Diet Recipes” and “Exercising with Weights”.
2. Make Sure You “Re-Pin” Others Content
A mistake that many people tend to make when it comes to Pinterest is only pinning their own content. If you only pin your own content, you will find it very hard to become successful on the platform.
The idea of Pinterest is to save pins of interest to you. Therefore it’s important to become part of the community and not just push your own pins. You will find that pinning other peoples will result in pins being shared more, which increases the potential of those people re-pinning yours or even following you.
3. Add “Pin It” Button to Images
No doubt if you’re focusing on your site and growing your social channels you will have some social buttons such as Facebook and Twitter already on your posts. You could also add the Pinterest button but I’d go one step further.
There is a plugin called “Pinterest Pin It Button for Images”. This allows you to add a “pin” button to all the images on your posts. If someone likes the image whilst viewing your site they can then pin it to their board, which will hopefully generate you more traffic.
4. Make Your Pins SEO Friendly
Just like with your posts, it’s important to make sure your images are SEO friendly and optimized for Pinterest. Make sure the file is named after the target keyword. You also want to add a decent alt tag.
Don’t just use your keyword as the alt tag as it is this tag that will be used as the description for the pin. I would suggest starting with the keyword, some description, an emoticon and then url. Something along the lines of:
“ 4 great arm workouts – bulk up your triceps with these 4 arm exercises, perfect for a good workout 🙂 – site.com”
5. Join Group Boards
Group boards are very much the same as normal boards. However, with group boards, other people can pin things – not just the creator of the board. These boards are often known as group boards although you may also see them referred to as community boards, shared boards and contributor boards.
Usually, the creator will set some terms for being able to join as a contributor. The most common term is following their Pinterest account and re-pinning others’ content as well as your own.
If you want to be successful at Pinterest, you are going to want to join group boards because they;
Increase followers : Often people will follow all people within a group board. This naturally helps to improve your follower base, which increases the exposure of your own pin
Drastically increase repins: If the group board you are a member of has a lot of followers there is a good chance your pin could get re-pinned a lot and even repined by their followers. More re-pins will result in more traffic through to your site.
6. Make Use Of Pinterest Analytics
One of the great things about Pinterest is the analytics data it provides. You do need a business account to be able to access this, but you can convert your personal account to a business one for free.
The initial analytics dashboard gives you an overview of:
- Pinterest profile – Avg Daily impressions
- Pinterest profile – Avg Daily Views
- Audience – Avg monthly viewers
- Audience – Avg monthly engagement
- Activity from website – Avg Daily Impressions
- Activity from website – Avg Daily Viewers
- Top Pin Impressions in last 30 days
You can then go deeper into stats for your Pinterest profile, audience and activity from your website. For example, your can see data on what pins had the most clicks, most likes and the most re-pins.
This is a great way of seeing which type of pins perform well for your followers, allowing you to repeat the process and focus on similar pins that they may engage with.
7. Schedule Pins To Save Time
If you are spending a decent amount of time on Pinterest, you may want to start scheduling your pins. This allows you to get them all set on a nice schedule which will allow you to focus your efforts on other areas.
Scheduling your pins also means you can ensure they get seen at the optimal time of the day for your followers.
One of the most popular scheduling tools for Pinterest is: https://www.tailwindapp.com
8. Pin Different Types Of Pins
Finally, you want to think about what pins you are posting. They obviously want to have good imagery as, being a visual network, this is what will help get you re-pinned. The size of the pin is also important, as well as the topic/wording.
Long pins tend to perform well as they take up more viewing space, making it more likely that they will grab the visitors attention. As well as long pins, pins that have high numbers in them tend to do well. An example of this might be “16 arm exercises to bulk up your triceps”
Below are a selection of pins I have found that follow these techniques and have had a decent number of re-pins.
- This is a typical pin, using a single image and then the description
- This is a progress pin; it shows the progress of something. In this case it’s a before and after
- This is a long pin, it takes up more space and therefore gets more screen exposure
- A pin with figures on it (especially high figures) such as tips tend to perform very well
- A pin with actual examples of what the pin about such as this can work really well, as you can see from the amount of re-pins
I hope this article has been useful on giving you ideas as to why Pinterest can be a great traffic builder for your site. If you want any help or advice on your affiliate Pinterest campaign, leave a comment below or get in touch with the Affiliate Management team.