Don’t let anyone tell you email marketing is a waste of time. Sure, social marketing is the newest way to expand your following but email marketing is still much more personal and when used the right way will return a profit. If you’ve never used email marketing before but want to give it a try, this guide will help you learn how to do it the easy and successful way.
Create a Contact List
You can’t succeed at email marketing without email addresses. You can get these through your blog or website by having a subscription form for your visitors to
input their email address in order to receive useful email updates from you. Some people buy contacts but we always recommend gathering emails from your existing readers. It means your emails will actually be welcomed and read, because the receivers have agreed (opted in) to receive them. It’s not worth wasting time or money sending out emails that will end up in the spam folder because you purchased contacts that have no interest in receiving your emails.
You could also network outside of the world wide web at fairs and trade shows or through local businesses with good old fashioned pen and paper or through a tablet ready with a form all ready to fill out. Of course, we can’t talk about networking without talking about social networking, which can be really useful in accumulating a contact list. If you include your social networking links in the emails you send out, these emails can grow your list by encouraging your readers to share your blog with their friends, who may also go on to opt in to receive your emails.
The most important thing to remember when creating a contact list is that quantity does not beat quality. So make sure your list is full of high quality contacts who have opted in to receive your emails and who are interested in your information. These are the people who are much more likely to become your customers.
Create a Great Email Marketing Campaign
To create visually appealing and well planned emails, use an email marketing tool like MailChimp or AWeber. These will help you out by allowing you to import your contact list, easily create personalized but professional looking emails with templates, and send out mass emails with just one click.
One of the best ways to deliver useful and timely information and to develop a good relationship with your contacts is through an autoresponder. Autoresponders are consistent emails sent over the course of a set time. These emails should have a theme and flow from one email to the next like chapters in a book. The last email should include a strong call to action, which, if the emails have been highly relevant and useful to your contacts, will hopefully result in a profit for you.
Track your Analytics
Most email marketing tools have analytics included in their services. This will help you see how well your email marketing campaign is working. Most will show you the open rate (how many people are opening your emails) the click through rate (how many people are clicking on the links inside your emails), the amount of contacts that unsubscribe, and more. These numbers will help you determine whether your campaign was a success or if you need to tweak it. Rework your email marketing campaigns until you have found your golden nugget.
Remember, email marketing isn’t about making a sale with every email. It is about creating trust with your readers and making the sale at the right time. Being too pushy will mean your emails end up in the trash box and will lose you precious contacts.
Email marketing can be a bit scary for a beginner, but by following the above advice you can make your first email marketing campaign a success. For a more in depth guide to email marketing, we recommend this great guide from Kissmetrics. And of course, the MoreNiche team will be happy to help you out with your email marketing. Get in touch with your affiliate manager for more help and advice.