You may have no interest in the bodybuilding niche. If so, you probably bypass the bodybuilding section of our directory each time you’re considering new merchants to promote. It’s true, not everyone has a keen interest in the bodybuilding niche, but just for a moment, consider the fact that it’s exactly where some of our best performing (and highest paying) merchants lie! Read on to discover how to become a successful affiliate within the bodybuilding niche.

The bodybuilding niche may be competitive, but it’s also very lucrative from an affiliate’s point of view. As with so many niches, standing out from the crowd in this area can be a real struggle, but the rewards for achieving recognition in this sector are certainly worth the challenge.


There are so many good reasons to enter the bodybuilding niche with us. Not only are the commission rates amazing, the products really sell too, and we’re adding to our merchant’s list constantly, so you’ll never run out of top-quality products to promote with us.

Just take a look at some of these figures, and you’ll soon see why the bodybuilding niche is worth your while:


CrazyBulk offers a hefty 40% commission rate. The average commission value for this merchant is $22.77 per sale, but just one sale of a CrazyBulk growth stack will secure you a very generous $68 in commission!

If these figures aren’t enough to excite you, perhaps you’d be interested to know that CrazyBulk is currently the most active merchant we have on our network, with some top affiliates generating in excess of $1500 per day with CrazyBulk sales alone!

Take a look at the CrazyBulk offer here >


Despite also being relatively new to the network, NiacinMax is already seeing some sales coming in from affiliates. With a commission rate of 30% and prices between £29.99 and £89.97 per box, that’s a potential £9–£27 worth of commission per order. Not bad!

Take a look at the NiacinMax offer here >


TestoGen is another merchant offering a whopping 40% commission per sale. Prices start at $54.95 per bottle right up to $179.95 for their ultimate supply pack. This gives a potential of between $21.98 and $71.98 commission per order.

Take a look at the TestoGen offer here >


D.Bal.MAX gives 40% commission. With prices ranging from £44.95 to £179.95 this secures a potential commission of £17.98 to £71.98 per order.

Take a look at the D.Bal.MAX offer here >

High commissions make early progress easier for affiliates

As you can see, there is no such thing as a poorly paying bodybuilding merchant on MoreNiche. This is just one very good reason for considering this niche. High commissions don’t just make for a nice payout once you’ve got yourself a good system going. They also make life much easier when trying to get a return on investment when paying out for expenses such as PPC advertising and content creation. At the start of a new site launch, being able to reinvest profits can be the difference between success and failure, and obviously, the higher those profits are, the easier this is.

When deciding on which merchant to promote, keep an open mind. CrazyBulk may be our best performing merchant right now, but that’s not to say that any one of these others can’t also generate you $1500+ in commission per day. In fact, if you think about it, the other merchants have fewer affiliates promoting their products, and therefore you’ll have less competition when starting out, so this could put you at an advantage from an SEO perspective.


So now you’ve seen the figures, you’re probably more interested in the bodybuilding niche than you were a few minutes ago. The next hurdle you need to overcome is entering this niche with no experience in the industry.

It’s true, a person who has no experience of the bodybuilding or fitness world won’t be able to write an article which will be truly useful to someone who does. So you would have to either outsource the content writing and pay for it, or find writers who are willing to guest post on your site for free.

The trick is to offer some benefit in return, for example a link back to their site within the article. The issue here is they won’t want that link unless your site is looking established and appears to be worth associating with, so it’s a bit of a catch-22 situation. Ultimately, you may have to accept that you’ll need to pay for content before you can afford the luxury of free content for your site.

When it comes to promoting the supplements themselves, you should be able to manage this without an external writer. Detailed information is available for each product on the website, so learn about the product in question, then simply write about it. While you cannot copy content from the merchant (or anyone else’s site for that matter), you can write about what you now know about the product.

It’s also possible to review the products yourself of course, by purchasing a bottle and giving it a go! Who knows? You may just improve your health and suddenly develop a keen interest in the subject after all!


What do the supplements do?

You may wonder why there is a need for so many variations of pills and potions to help a bodybuilder bulk up, especially if you have little knowledge of bodybuilding. However, it’s important to realise that there’s much more to bodybuilding than simply ‘getting bigger’.

Bodybuilding supplements cater for two main areas of training: bulking and cutting.

Bulking is the muscle-building phase. To do this, there must be a surplus of calories in the body, and those calories should go towards muscle growth as opposed to laying down fat. This is achieved through intensive strength training and supplementation.

Cutting is the next stage of the process. When bulking, inevitably not all of those excess calories are going to be directed towards building muscle, no matter how hard you train. It’s quite natural that some will be laid down as excess fat. Cutting is the process of creating a calorie deficit in order to rid your body of this excess fat.

Think of cutting as ‘chiselling’ away at the fat to show the muscle tone underneath. When bodybuilders eat during the cutting stage, they eat protein more than anything else to prevent muscle wastage.

There are various supplements available from our merchants for both the bulking and cutting stages, as well as supplements to help with strength, stamina and general health.


So, aside from the basic requirements such as having a good, fast, user-friendly website containing high-quality unique content, what else do you need to think about when marketing to a bodybuilding focused audience?

As with any audience targeting, it’s important to get inside the end user’s head.

A bodybuilding site doesn’t just target professional bodybuilders; it also targets newcomers who are keen to make positive changes to their bodies too. There is a huge difference. And while you, yourself may have no interest in bodybuilding, in order to succeed in this niche you will need to get clued up. If you can’t or don’t want to, you’ll need to hire writers who are.

Make your site genuinely useful

So you may need to change the way you operate your website. You need to care whether or not people succeed in their goals. These are real people with real desires, and if you give them what they’re looking for (which is the knowledge to improve), they will value your expertise, trust your advice and purchase the products you recommend.

Review Products

Your site needs to be more than just another content site that dishes out useless information and false claims. Your site should genuinely help people. A good way of achieving this would be to review products.

Add real reviews based on real experiences to empower your visitors with the information they need to choose the correct product for them at the stage they are at. Review several products if you can. We have a whole host of products you can include on your site.

CrazyBulk Products

Designed to replicate the effects of steroids, without the often harmful effects, CrazyBulk products are an excellent choice for hard-core (but natural) bodybuilders:

  • D-Bal A legal alternative to Dianabol
  • Trenorol A legal alternative to Trenbolone
  • Testo-Max A legal alternative to Sustano
  • Decaduro A legal alternative to Deca Durabolin
  • Anadrole A legal alternative to Anadrol
  • Winsol A legal alternative to Winstrol
  • Clenbutrol A legal alternative to Clenbuterol
  • Anvarol – A legal alternative to Anavar

CrazyBulk also sells the following products which can help your visitors on their natural bodybuilding journey:

All of these products are completely legal, natural and safe – unlike their steroid counterparts.


NiacinMax is a revolutionary new type of niacin supplement which is not available elsewhere in the market. It is unique in its delivery system – a thin film dissolved on the tongue that goes directly into the bloodstream.

Niacin increases the oxygen supply to your muscles, increases HGH levels naturally and aids recovery. It’s a natural performance-boosting supplement that offers great benefits to those participating in all kinds of sport, from bodybuilding to playing tennis!


TestoGen is a natural supplement that helps to increase testosterone levels in the body. As men age, their testosterone levels begin to dwindle leading to weight gain, muscle wastage and even sexual performance issues. TestoGen has quite a broad potential audience, for example older males who want to lose weight, improve their libido or build muscle and also younger male bodybuilders.


A powerful, yet natural alternative to Dianabol, D.Bal.MAX is perfect for targeting all bodybuilders, whether new or established. With fewer distractions on its website than CrazyBulk’s, if you can attract visitors to this site who are genuinely interested in a legal alternative to Dianabol, your conversion rates should soar.


Now you know which merchants are available, all that remains is to decide which products you wish to promote and decide on a theme for your site.

Will you create a complete bodybuilding site, a site which focuses on testosterone- boosting products, a general fitness site or something else? Will your site be an informational article site, or a review site?

Create a plan for your new site. To do this effectively, think about your end audience at all stages of its development, from the domain you register to the content you provide.

Useful features to add to your site to ensure repeat visits

In addition to adding reviews for these products, be sure to add value to the rest of your site to make it worth revisiting. How can this be achieved? Try the following:


Protein-rich, tasty recipes are a real attraction for a bodybuilding audience. When bulking, people need to eat vast quantities of food, and bland, tasteless mush doesn’t make this any easier.

If they’re going to bulk up long term, your audience is going to need a constant stream of good, healthy and above all, tasty recipes to refer to. They don’t want rabbit food – so don’t make this boring.

You could also get your recording equipment out, design some top tasty recipes and show how you made them.

The great thing about recipes is they get shared about. They get revisited. They even get printed and given to friends or get stuck on the fridge! Make these recipes delicious and not only will you have fans for life, you’ll also have lots of people willing to share your content for free, both online and offline!

Workout ideas

In a similar way, workouts can be used not only to capture an audience’s attention, but also to keep them coming back for more.

Are you super fit and able to create your own fitness videos? Can you at least demonstrate a few bench presses for beginners via photos? If not, you could hire someone else to do this for you, or perhaps even purchase some videos online. Workout ideas are extremely useful to those looking for inspiration on how to get healthier or bigger.

Share some helpful workout ideas and see some fantastic return visitor rates!

Before and after photos

When trying to improve your body image, there’s nothing more inspiring than seeing just what a difference hard work, good food and supplementation can make to your appearance. Those on a bodybuilding journey love nothing more than to see what could be done for them, but this goes much deeper than just seeing the size difference.

It’s seeing how much healthier someone looks after their workouts, what clothes they can now wear to show off their ripped physique and how far they’ve come from a small, puny person (or overweight, unhealthy person) to a muscle-laden bodybuilder.

Inspirational before and after shots can show your target audience just what they can achieve, and your job is not only to show them that this is possible, but also to show them how the supplements you recommend can truly help them to achieve this faster.

A place to talk

If there’s one thing bodybuilders and gym-goers really like to do, it’s talk to each other about their progress and show off their results. Bodybuilders and fitness fanatics are a social bunch, and you can use this to your advantage. After all, feeling alone and isolated is no key to success in any walk of life.

Offer them a place to congregate and discuss their ups and downs. Having an online forum on your site, or even a Facebook group can be an effective way to make your visitors feel like you’re really worth sticking around for. And of course, you can embellish this online sanctuary with your website’s brand to ensure your visitors remember your name when they next need advice about supplements.

Give them the hope that the supplements can help them

As an affiliate marketer, it’s your job to convince people to purchase the products you recommend. There’s no better way to do this than to have some real-life, honest feedback from people who have previously used the products and who have had success with them.

Perhaps you could have a regular feature on your site with a real person who has used the supplements you recommend. The trick is finding people who are willing to put their names/photos to these products. You may find that the only way to do this is to actually pay for some samples for them to test, but the difficulty here is choosing people who will see the test through to the end and actually write the content for you. If you can get this right, you’ll have some brilliant, unique content. But nobody said it would be easy!

If you can’t manage the above, you may need to consider referencing some of the testimonials which already appear on the merchant’s website. Don’t copy and paste text, as this can land you in trouble with Google for duplicated content. But images containing testimonials should be ok and will work well in most cases.


The bodybuilding niche is a fantastic one to get into, especially when working with merchants on our network, as you can see from the figures above. But to succeed in this market, you’ll make life much easier for yourself if you make your site genuinely useful to your visitors. Convince them to eat better, do the correct workouts and empower them with the knowledge they need to achieve their goals, and they will, in turn, see much better results from the supplements you recommend. This will ensure you get repeat visits to your site and social pages, and a growing, loyal fan base who will place repeat orders.

Want to learn more about building a great social media presence on which to share your website’s content? See James Plumb’s article ‘5 ways to improve your social media marketing’ for more details.