The affiliate marketing industry is challenging, competitive and very fast-paced, so if you’re just starting out in the business you might be tempted to try and take a few shortcuts. Don’t be one of the many affiliates who have had to learn the hard way. Avoid these four common affiliate marketing mistakes that lots of new affiliates make and you’ll start making sales a lot quicker than they did.
1. Going For the Hard Sell
If your promotions, whether on your website, across social media or via email, appear to be going for the hard sell, you’re going to run into trouble. No one likes to feel as though they are being ‘sold’ to. If someone visits your website, they are potentially interested in purchasing the product. But first, they probably want some honest and trustworthy information regarding user experience, or how the product works. They are likely to want to read around the topic before making an educated decision to purchase. Pulling out all the stops to sell can be quite overwhelming to someone just wanting to browse through your content and may well cause them to leave your site.
One strong call-to-action is better than ten of them spotted all over the page. Talking about all the benefits and making the product sound as though it’s the best thing on earth can often have a negative effect. Its better, especially when writing a review based website, to be honest while still highlighting the benefits in a less obvious way. For example, if the product works really well but has a funny smell to the contents, say this.
2. Choosing Something Too Competitive
If you’re a new affiliate with little to no affiliate marketing experience and you have chosen
an extremely competitive niche or brand to sell, you might want to re-consider. Try and start with less competitive product types that are still in demand and still offer a high earning potential. Speak to your Affiliate Manager if you are unsure about which products and programmes to promote. Let them know you are inexperienced and you’re looking for a good starting place that isn’t too competitive.
3. Free Blogs and Hosting
Free blogs and hosting are not the key to success as an affiliate. They can be a good in the very early days as you find your feet, but if you want to do affiliate marketing successfully then you need to purchase your own domain name and organise your own hosting quite early on in the process. This has benefits in terms of SEO, but it also makes your website look far more professional and trustworthy. Trust is a really important part of converting a visitor into a buyer and it must not be overlooked.
4. Copying Content
Do not copy content of any kind, whether generic content, web copy or a written review from another website. Google will penalise your website for this and the chances of your website ranking in popular search engines is going to be very slim.
We often stress the importance of getting regular, fresh content on your website. This can be challenging and new affiliates often see copying content as a way around this. Unfortunately, they quickly discover the negative impact of this. Google are trying to ensure that every website they display in their search results is unique because this provides a much better user experience. If you want to start ranking for popular search terms you need to follow these rules.
Save yourself some valuable time and try to avoid doing any of these things. A little research and further reading can go a long way too, so get your notepad out and start learning! We offer a really great starting point with our Twist360 Training course. It’s completely free and it should help put you in a better position to take on the world of affiliate marketing.