Link building is one of the essential cornerstone skills of SEO. Blog post commenting is one of the most well known, and abused, forms of link building and has received much attention from the SEO community (and Google updates) since Google Penguin was released in 2012.

Does this mean that blog commenting isn’t part of SEO anymore? No. Blog commenting is still really useful, it just isn’t all about the links anymore.

Why are blog comments so effective?

Links are vital to getting your sites ranked and blog commenting is just one way of doing this. The benefit of these links have decreased considerably over the past few years due to multiple Google algorithm updates, but that doesn’t mean they hold no value.

It’s worth remembering that blog commenting isn’t just about building backlinks. It’s also about becoming a part of the community and making connections with other people in your industry.

Why is it important to build connections?

You might be thinking to yourself, “why do I need to build connections with potential competitors?”. They might be in the same niche as you, but that doesn’t mean they have to be competition.

Let’s say you comment on someone’s ‘5 Best Arm Workouts’ post with something useful to say about it or even some recommended alternatives. The blog owner may contact you and offer you the chance to guest post on their blog, resulting in a much better backlink to your own site, as well as increased exposure for you and your brand.

If you comment and even share someone else’s useful posts on socials, this could well result in them returning the favor with one of your posts. This can have a good impact on your traffic and even boost your own social followers.

As well as building relationships, blog commenting can also help increase your authority within a chosen niche. If visitors continue seeing you making useful comments on related blogs, they’re likely to start trusting what you say as you obviously have a keen interest and knowledge of the topic. This can result in more people clicking through to your site and becoming a part of your community.

Is blog commenting spamming?

Commenting on blogs has been abused a lot in the past and is still being abused by some people who choose to auto-generate comments. These blog comments are often written without a real person associated to them, add no insight that’s useful to other people and stick out like a sore thumb (if they even get approved by the site owner).

As long as you’re commenting on a relevant website, have taken the time to read the post and comment something worthwhile then it’s not spam. As you can see from this question to Matt Cutts, whilst this might be an old video it’s still highly relevant today.

Dofollow or nofollow blogs?

Stop worrying about it. There we go I said it, you don’t need to worry whether the blogs you’re commenting on provide follow or nofollow links.

Remember the primary purpose of the blog comments is to build your reputation and authority as well as to gain relevant traffic. Does it matter if you get a follow link? Not really. Sure follow links are great and pass link juice to improve rankings, but if that link isn’t earnt then sooner or later it will be reduced in value anyway.

Blog commenting for dofollow links is a short-sighted SEO tactic. If you want to see long-term benefits, do it for the traffic and to build relationships with other blog owners.

Using Google to find blogs to comment on

The simplest way of finding blogs to comment on is by doing a simple search in Google. For example, you can find blogs simply based on a chosen keyword.

Alternatively, you can use the following search phrase:
“Keyword” + “Leave Comment”

Google will search for sites based on that chosen keyword and the text “leave comment”, resulting in a range of search results for sites that accept comments.

Tips for effective blog commenting

Blog commenting can be an effective way to get backlinks, increase traffic, build authority and build relationships within your chosen niche – as long as it’s done right. Make sure you are commenting properly and effectively with these four tips:

1: Read the post before answering

It sounds obvious but it’s important to read the post you are commenting on. Writing a good comment that’s actually related to the subject of the post shows people you know what you are talking about. If you leave an unrelated comment, you’re more likely to find it unapproved or deleted.

2: Use your name when commenting, not a keyword

In the past, many people would comment on blogs using their keyword as their “name”. This is because it is this text that is the anchor text. The problem with this is it doesn’t look natural and it’s usually a guaranteed way for your comment to not get approved.

3: Answer questions from previous commenters

As well as just commenting on posts, you also want to look at what other people have commented. If someone asks a question or there is a comment you can reply to, I’d recommend doing it. This is a great way of getting a backlink but also helps to show that you are an authority in the subject which increases traffic through to your site.

4: Manually comment on blogs

There are tools to comment automatically and these may sound appealing, but the problem with them is they are generally used by those who just want thousands of backlinks. The blogs all tend to be unrelated to your niche, and the comments tend to be the same throughout.

For best results, you should always manually comment on blogs. Yes, it will take time, but the results can prove to be very good.

In conclusion….

Yes, blog commenting still has some potential as a backlinking technique. Doing it properly is time-consuming, but everything that is worthwhile often takes the most amount of time! It’s certainly not a quick win, but if you take the time and the effort to do it properly, blog commenting can be well worth it in the long run especially when you stop focussing on the value of the link and start focusing on the other benefits.