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So far in this series, we have covered what to offer to get a high quality opt-ins (subscribers) and also how to present the information in a simple and effective way. In this article we will look at several different ways you can ask for that all important opt-in.
Okay, so you’ve created your lead magnet ebook or report, you’ve crafted your opt-in form headline, bullets and call to action button. Now it’s time to get some subscribers!
So where do we get subscribers?
The answer is hiding in the context. This means that every page could be different.
For example, if it is your main review page that sells the product, then perhaps you don’t want to distract your visitor from reading it with your popup. BUT – you could consider having an exit popup in case they decide to leave the page.
For your generic articles and blog content you can be more aggressive and place your email capture in several places such as the side-bar or at the end of an article, in-text, exit popup or even a mixture of all these.
Here’s a sidebar example asking for an opt-in in exchange for a free traffic course:
As people have developed banner blindness they often can miss the opt-in form as they get carried away with the actual reading of the content.
To overcame this behaviour, you can offer in-context offers such as this:
By clicking on the “download link” a LeadBox will pop up, like this:
By clicking on the “download link” a LeadBox will pop up, like this:
So this way, without taking too much space, you can present your lead magnet offer to people who are reading the actual content. Usually it is advisable to use some sort of background color to make it stand out from the rest of the text.
This also allows you to easily vary between the lead magnets if you have created multiple ones, and also to place them in most relevant places in the right context.
Here’s an exit popup example when someone tries to leave the blog (it covers the entire page):
While to some extent it may seem annoying, it also means it got your attention. If you are interested in generating traffic, as would be the majority of this blog’s readers, then learning how someone got 100,000 monthly visitors is of high interest. This way you can capture a further percentage of visitors who would otherwise leave, possibly forever.
There is also a new, more aggressive popup type upon visiting the site. This is set up on a popular SEO blog, so the offer is relevant to the visitors. The difference here is to also offer the option to say “no” to the opt-in, which then takes the visitor deeper into the page.
This could put many off as it is very colorful and takes over the entire page before you can even read a bit of content, yet, the optin offer has 100% exposure rate to all visitors and this is as good as it will get. It’s ideal for paid traffic campaigns, but you might want to check the SEO aspects of this aggressive approach.
Keep in mind, you always want to test and also make sure that the relevance is there. If the offer won’t appeal to the majority of your visitors then perhaps stick with the other email capture tactics.
Here’s another popular tactic – an optin offer at the end of an article or blog post:
While this could be improved in many ways, you can see still how the copy connects with the reader’s previous action (reading this particular article) and then invites them to continue – in this case with signing up for the blog updates.
If you wrote a post about training, it could contain a lead magnet showing your visitors how to do XYZ within that context, or maybe offer access to some training videos for subscribers-only.
That’s it for the part 3!
Next month we will look at content delivery and how to set the right tone and expectations with your subscribers. In the meantime, check out the below tools:
Useful tools to check out:
Sites we’ve used in this blog post:
These are all great resources for traffic and optimization too, not for just looking at email captures.