Did you know that every minute there is more data produced on the internet than humankind produced from the year 0 to 2000. Pretty amazing, yes? So in this sea of information, how do you create content that will stand out and attract customers and help them in their buying process.
As an affiliate, you are probably really good at producing written content. But what about video? Have you ever tried it? Product reviews, introductions and how to use guides don’t have to be written – have you thought about producing them as videos? Don’t stop reading just now because I’m not suggesting you need to create top quality, super expensive, professional videos. A quality homemade video is easier to make than you think. In this article, you’ll learn some tips and tricks on shooting a great quality video to add to your affiliate site.
Why make an affiliate video?
There are many reasons why video is a good idea to add to your affiliate website. Several studies have shown website conversions significantly increase after a video has been added.
Video is a great attention grabber because it incorporates four main elements that people respond to: face, voice, body language and movement. Because of that, it has a very positive effect on bounce rate.
People are lazy and most prefer watching over reading, so there is a higher chance they will watch your video than read a long article or review. Place a video on your website and you are more likely to convince your visitors to stay a bit longer and actually listen to what you have to say. And if your visitors stay on your page, there is a much better chance you will be able to convince them to enter the buying process and finish it by placing an order.
According to recent Shopify article:
- website visitors are 64% – 85% more likely to buy a product online after watching a video
- The chances getting a page one listing on Google increase 53 times with video
- Using video on a landing page can increase conversions by up to 86%
- On average, sites with video content get an extra two minutes of dwell time compared to sites that don’t
Pretty good reasons to try video, aren’t they?
There are two main types of affiliate video:
- Videos with presentation
- Videos where you are in front of the camera
Which one to choose depends on your message. A video with a presentation may be easier for your viewers to follow since all the major information can be clearly put into both words and writing.
On the other hand, a video where you are in front of the camera is much more personal. Not only will your visitors hear your voice but they will be able to see your face as well. This will improve their trust in you and your website, increasing the chances of them ordering the product you are recommending.
Of course, you can always mix it up and start your video by showing your face, showing the product and then switching to a presentation. This will require a few more editing skills, but there are many tools that can help you with that (you’ll find more information about some of these tools below).
What kind of affiliate video should you make?
Deciding on the type and content of your affiliate video depends on what your message is going to be and what are you trying to achieve with it.
You can use your videos to target visitors at different stages of their customer journey. For example, introductory videos will help the most when targeted at the awareness phase of the customer journey. Use these to introduce the customer to yourself, your website, the product you are promoting and basic information about it, the company behind the product and anything else they might offer.
In the second phase of customer journey you will want them to consider buying the product you are promoting. In this phase, videos like ‘How it works’ which give more in depth information about the product you are promoting such as its ingredients and how the product benefits the customer will be appropriate. And when you’re trying to convince your viewer to buy, testimonial videos or competition comparison videos can work really well.
At the awareness phase, I suggest you use a more personal approach, so try and make a video with you in the picture. For consideration and purchase phases, presentation videos will be probably a better choice as they will help your message to be much stronger.
How do you create your affiliate video?
Before you go off and start shooting it is very important to make a plan. Consider what type of video you are making, its main message, and whether you are going to be making one video or a series of them. Write a script and draft a message, but don’t try and write a whole text and learn it. Your video will be much more genuine if you speak spontaneously.
Shoot every attempt, as in the end you might choose the very first version of it. If you are making a product introduction video, shoot your video and audio separately and overlay it in editing phase. This will look much more professional as you will be able to follow the picture with the voiceover.
When choosing equipment, I suggest a camera with an external microphone plug in – the sound quality will be much better. There are many cameras at very affordable prices on the market but you might want to make your first video with your computer camera to see if this is for you. Don’t invest too much in video before you’ve tried it.
Once you’ve shot your content, you will most probably need to edit it. There quite a few free tools you can use but some can be pretty advanced for an average user. The most basic free editing programs are iMovie for Mac computers and Movie Maker for Windows users. For making presentations, a really good free tool is Impress from Open Office.
Now Try It Yourself!
As I explained at the beginning of this article, videos can make a real difference to your site conversion rate. Think about your audience, think about your message and plan a nice video you would like to see on your website. Give it a go and you’ll see it’s not as hard as you may have imagined.
And remember, once your affiliate video is uploadate onto your site that’s just the beginning of its journey. Share it on your social media channels and promote it on YouTube – let Google know it’s there! And of course, test different approaches. You might put it on auto play or make your visitors press play to view it. Try adding different CTAs to it and play with it’s length. Optimise it and check what works for your audience. And most importantly, have fun while you’re doing it.
Good luck with your new affiliate video career!