Are you conducting effective keyword research? Good keyword research forms the foundation of any successful online marketing campaign and if you’re not doing this, it is likely that your marketing efforts are not as successful as they could be. If you are new to the concept of keyword research, this article will show you how to do it effectively so you can improve your website traffic and conversions.
Why Does Keyword Research Matter?
When your site targets the wrong keywords, both your customers and the search engines may not be able to find it. This can result in lost marketing dollars while also wasting the time and effort you put into developing your site. In order to stay competitive, you must ensure you are targeting the right keywords. And in order to do that, you need to perform effective keyword research.
How Do You Perform Effective Keyword Research?
Begin by making use of keyword research tools. The goal here is to focus on keywords that are highly sought-after and that will deliver the highest-quality traffic to your site. By simply inputting potential keywords into the keyword research tool, you can quickly determine the number of users who are conducting searches for that specific term on a daily basis. Additionally, you can determine how many searches converted into sales.
Keyword Research Tools
There are some excellent tools available that you can use to assist you in your keyword research, such as:
Wordtracker: This allows you to research popular keyword phrases and includes a top 1,000 report of the most frequently searched for terms. You can also obtain information about each phrase’s competitiveness – beneficial for determining how challenging it might be use rank for certain terms.
Google AdWords Keyword Planner: Google’s highly popular tool is an absolute must have for performing keyword research. It enables you to search for keywords and see how well your chosen keywords might perform as well as showing you historical statistics for your keywords.
Finalizing Your Keyword List
Once you have a solid list of keywords, it’s time to begin finalizing your list. In determining whether you should focus on a keyword phrase, it is important to take into consideration how many other websites may be competing for the same keyword, as well as how well those other sites rank for that keyword.
One of the best ways to begin finalizing your list is with the use of a spreadsheet that will allow you to view the conversion rate, competition rate, and search volume for each prospective keyword. Remember to kill any keywords that may not be relevant to your website or that simply are not worth your time. Additionally, it’s important to focus on both targeted keywords as well as broad keywords. Both are essential to rank well. Ideally, you should drill your list down to about 10 to 20 keywords.
If you performed your keyword research correctly, you should already have some of your keywords in your content, but that may not be the case with all of your content. In that case, it is important to begin thinking of ways that will allow you to create content to support your new keywords.
Generally, it’s a good idea to target only three to four keywords per page. Otherwise, you may risk using too many keywords, which can hurt your ranking. Additionally, make sure you work the keywords naturally into your content so that you don’t encounter problems with spamming. Along with inserting your keywords into your content, there are also several other excellent places where you can use your keywords, including the title tag, headings, meta description tags, alt text, and anchor text.
The final step, once you have conducted initial keyword research and put that research into practice on your website, is to make sure you continue monitoring your keywords and make adjustments as necessary. Doing so will help ensure your website stays ahead of the competition.