Email Marketing is something I’ve been recommending for many years now. However, it seems to be a marketing method that many seem to shy away from. This is a big mistake, as one of the most well-known sayings in the internet marketing world is “the money is in the list”. Want to find out just how quick and easy it is to get your own email marketing set up? Keep on reading!
Why is the money in the list?
Your goal as an affiliate is to naturally send traffic to the merchant’s website, where your customers will then hopefully purchase the product. Many of us look at the conversion rate of a product but we don’t seem to take much notice of its click through rate.
As an example, let’s say you have one hundred people visit your website on a daily basis. Out of these hundred people, twenty click through to the merchant site and you generate two sales. This is a conversion rate of 1/10.
This could potentially be another eight sales for you but for some reason they have decided to click off your site, whether is this because they want more information or because it’s just not what they were looking for.
If you had managed to get email details for some of these people before they left your site, you would have the opportunity to potentially turn them into a buying customer later on down the line.
If you didn’t get any emails, you’ve probably lost the opportunity to turn those people into buyers forever.
Not only does email marketing help to convert visitors into buyers, it can also be used to upsell to previous subscribers, generating you even more commission, making a good quality email list a very valuable thing. And that’s why “the money is in the list”.
One thing to note is that successful email marketing is not just about the amount of people you have on your list.
The important thing is that the people on your email list actually want to be subscribed and want to receive the information you offer.
If they don’t, you can send as many emails as you want, but they won’t purchase anything. In fact, they will probably unsubscribe.
Why are you not doing email marketing?
It can be daunting setting up an email marketing campaign. You will need:
- A email responder
- An offer to get people to subscribe (often an ebook)
- A email chain set up to automatically email your subscribers with information and offers
- To split test emails
This puts a lot of people off. And I’ll be willing to bet it’s also probably why you’re not doing email right now.
But what if I was to tell you that you could get a basic email marketing campaign set up in as little as ten minutes? Tempted?
How to set up an email marketing campaign in less than 10 minutes
It is more than possible to get a basic email marketing campaign set up and running in as little as ten minutes. Of course, you should develop your campaign further in order to get more subscribers and increased conversions but the basic campaign I’m about to show you is a good start.
Set up your auto responder
The first thing you need to do is set up the auto responder. This is what is used to send out your email campaigns. For this example, we will be using MailChimp, as it’s free and also very powerful.
MailChimp is able to create email subscriber forms but they are somewhat basic, which is why we are going to be using www.GetSiteControl.com to deal with the actual collecting of emails. This service is also free and allows you to create pop up forms to collect emails. It also integrates directly with MailChimp. If you are wanting a sign up within the sidebar of your site then I’d suggest using MailChimp’s form builder or another plugin.
Once you have signed up to MailChimp you will need to create a “List”. This is where you will store all of the emails you have collected. If you are going to run multiple email captures for different sites, I would recommend creating a list for each one so you can keep them separate and organized.
Connecting MailChimp With GetSiteControl
Sign up to www.getsitecontrol.com
Once you have signed up and logged in you need to connect it with your website. There is a wordpress plugin that will do this automatically. To connect MailChimp with GetSiteControl your need to go to “Site Settings” and then “Integrations”. Follow the instructions on integrating the two together.
Return to the GetSiteControl Dashboard.
Select the button “Create Widget” and select “Subscribe”. It’s worth noting this service offers a number of great features such as Live Chat, Surveys and Follow buttons.
GetSiteControl uses a number of different Interstitial ads to offer the email signup, such as horizontal bar at the top or bottom of the screen, pop up in the middle or a less obtrusive subscribe in one of the corners of the screen.
Creating the Subscribe Widget
One drawback to GetSiteControl is that it doesn’t allow you to put a signup box on the site, such as in the sidebar. You can however, use another plugin to capture emails this way as well.
A good one is Mailchimp forms by Mailmunch. This allows you to create forms and is fully integrated with MailChimp. Now you can start to collect email addresses to send emails to, allowing you to build a relationship with your subscribers and potentially increase your traffic/commissions even further.
Creating the automated email campaign (RSS to Email)
One of the things that puts many people off getting into email marketing is the thought of creating a series of emails and testing them. By using your blog’s RSS feed you can set up emails to go to your subscribers once a week or once a month automatically. These emails will include titles, images and excerpts of your new posts that have been published since the last email was sent.
This is all done automatically and doesn’t require any editing of email templates, meaning you can provide consistent email updates to your subscribers. Over time you may want to adjust the email template, add key information or even add ad hoc emails to your subscribers to provide them with related offers.
Setting Up Your email marketing Campaign
Once you have signed into Mailchimp, click campaigns in the top left hand corner. This will show you the campaigns you currently have and will also allow you to create new campaigns.
On the next screen you want to put the RSS feed of your blog. This will usually be along the lines of www.yourblog.com/rss or www.yourblog.com/feed
Below this is where you decide how often the email will be sent out. You can select every day, every week or every month. I wouldn’t once a day as that could be a bit excessive. Once a week would be a good choice. You can then select what time you want your email to be sent and specify days you do not want it to be sent.
Once you’re happy with your choices, select Next on the bottom right hand corner
The next step allows you to select what recipients will receive the newsletter. This will sync with MailChimp so you can make sure it only goes to the people you want it to go to.
Click Next again to go to the next step.
Name your campaign and then create your email subject. With the subject, try and select something that will result in decent open rates. This means a catchy, enticing email subject that your recipients will want to open in order to read more. The important thing is to test different subjects to find out which perform better.
Set the name that the email will be coming from and the email address that you want the newsletters to come from as well. The next section allows you to track your open and click rates. You would typically leave these as they come. If you connect it to Google Analytics then you may also want to include Google Analytics Link Tracking.
You can also connect it to social accounts. However, I personally wouldn’t use this as they are not optimized for social.
Click Next to go to the next section.
This next section allows you to create the template for your email. As this is a RSS to email newsletter, I would recommend you start by using the RSS templates. You can access these by going to Themes and then selecting RSS-To-Email from the drop down.
Click Select on the theme that you want to use.
Now you can edit key information on the theme such as your site logo and introduction text, if there is any. The body of the email will be automatically added when sent but the rest you should edit to match your website.
Preview and Test Your Email
Once you have your email how you want it, you will want to preview it to make sure it looks just how you want it to look. You will see preview and test drop down in the top right hand corner. First, go into preview mode to make sure you are happy.
If you are happy with your email, click the X in the top right hand corner and then select “Send Test Email”. Put your own email address in and send a test. You’ll usually receive the test email back very quickly.
If everything looks good, return back to the campaign settings and click next in the bottom right hand corner.
This screen confirms that everything is set up. Click start RSS at the bottom right hand corner and you are all set!
Getting subscribers is a gradual process
Another thing that puts many affiliates off email marketing is actually getting subscribers. Seeing a low number of people subscribed to your email list can be demotivating. However, even if you have a list of only ten people, if just one of those people is interested in the emails you send then it’s worth while.
Besides, doing the RSS to email campaign requires very little work to set up the emails.
The best way to collect emails is to offer a reason for people to submit their email. If you just ask them to subscribe without a good incentive for them to do so, the likelihood that they will is fairly slim. However, offer them a free report or an ebook on the subject of your blog and you will find your subscriptions increase.
I hope this guide has helped you understand that you can do email marketing and it doesn’t need to take a long time to set up. This method of using your RSS to send weekly updates to your subscribers can be set up in less than ten minutes. Why not try it out now?