Affiliate Marketing has come a very long way over the last few years. There is now so much choice when it comes to choosing a brand to promote, so it’s no wonder that newer affiliates often make some of these common mistakes. Hopefully by highlighting these now, as a new or potential affiliate, you can avoid making them too.
Choosing the Most Popular Product
Popular products are in high demand from affiliates, and it makes sense of course. The well-known products are going to be searched for more and probably purchased more too. However, when you’re starting out as a new affiliate marketer it’s important to note that the popular products also come with the highest levels of competition. A newbie learning the ropes is going to drown in all that competition until they’ve perfected the basics.
No Interest for the Niche
It’s difficult to write about something and ultimately sell something, if you don’t have a passion for the niche itself. For example, if you love fitness and nutrition, then promoting products in this sector is going to be easy and most of all, enjoyable. Affiliate marketing takes a lot of commitment and can be very time consuming, especially at the start. Therefore it’s usually the affiliates promoting products in niches that interest them who actually perform the best.
Not Researching the Product in Enough Detail
You need to know everything there is to know about a product before you start promoting it. This then, should form part of your selection process. If you are very knowledgeable in a specific area, then try to find products that fit with your knowledge base. If you’d like to try something completely new, that’s okay too! Start by speaking to an Affiliate Manager to learn as much as you can about the target market and the product itself. Then your research should move on to the merchant and finally, you should focus your attention around the broader niche and topics that fit alongside the product.
For example, once you know everything you need to know about a weight loss product, it’s advisable to delve in to the area of weight loss further and become more generally knowledgeable in this area.
Choosing the Product with the Highest Commission
Commission plays a large part in making the decision to promote a product. Naturally you want to be properly rewarded for your efforts. However, it shouldn’t be the only factor taken in to consideration when deciding. You should look at the whole picture. What’s the conversion rate like on the merchant website? How established is the brand?
Promoting Products that Don’t Fit with Your Website
This seems obvious, yet it’s often forgotten and we’ve seen it time and time again. Promoting products that do not reflect the main purpose of your website is confusing to the visitor. It’s sending mixed messages, literally! Think about it from your own point of view. If you’re looking for sports nutrition supplements, you don’t want to land on a website that’s also selling home furniture. This is an extreme example, but if you’re searching for a product to add to an existing website, then it needs to be taken in to consideration.