Social media isn’t just a way for large businesses to connect with their customers, but it’s also a platform for affiliate marketers to sell their products and services. The process is not easy, and does take some consistency in implementing common practices. If you’re on the fence about the importance of social media marketing as an affiliate, here are some good reasons to consider setting up your page, and building an audience.

Helps Build a Brand

If you’re an affiliate marketer promoting someone else’s product, you still have a brand, and that brand is you. People need to become familiar with you, and not necessarily the products and services that you offer. As you build trust and credibility, people will began to look to you as a resource for information, goods and services that they need. One important thing is to stick to promoting products within a particular niche. Once you’re known as a resource in a certain area, people will expect to continue to be able to get information about similar products and services from you.

Fact: Marketers will spend $8.3 billion on social media advertising in 2015.

Expand your Reach

As an affiliate marketer, social media is important because it helps expand your reach. Your website may generate lots of traffic, but nothing takes fire like a good social media post. You don’t have to rely on organic visits or implement good SEO tactics; all you need is a few likes and shares. Before you know it, you could be engaging with a number of new potential customers that are all looking for the products that you have to offer. Social media is very important in expanding the reach of an affiliate marketer.

Fact: Over 70% of US online adults use some form of social media networking.

Engage with Your audience

You can engage with your audience in real time on social media. This is beneficial for many reasons. For one, they may have questions, and chatting with them instantly is much better than making them wait. They may even post positive comments to your boards that the public can view. This is a great way to gain credibility and show others that you represent a high quality product. Be sure to answer any questions within a few hours; preferably within 30 minutes depending on the network. Also, encourage customers to share their experiences on your board. This makes for a highly engaging social media presence, and one that will ultimately attract more people to your business.

Fact: Nearly a quarter of Facebook users login at least five times per day.

Create Insider Deals

Use social media to create insider deals that blog readers can’t access. These exclusive deals make social media followers feel special, and creates an urgency for non-followers to join in. Promote these deals on all of your web properties to build interest, and be sure to highlight that it’s only available to followers on the platforms that you choose. A commonly used tactic by large and small corporations, exclusivity is effective on many different levels.

Fact: 34% of marketers use Twitter to successfully generate leads.

Social media is a powerful tool for affiliate marketers, and that trend will only continue to grow as more platforms are created, and people continue to use them. It’s a way to engage with customers on the arenas that they prefer to utilize, and a simple way to communicate in real time. With the right strategy, affiliate marketers can successfully build their businesses with social media; creating a brand that is well known and highly respected.