Instagram is a photo sharing phone app which was purchased by Facebook in 2012 for $1 billion in cash and stock. It boasts more than 300 million monthly active users and has already overtaken Twitter! Instagram is gaining power and is likely to be THE social network of 2015!
Few affiliates are utilising Instagram, and I wanted to know why. After a little research it seems to come down to one of two things; affiliates don’t realise the potential of Instagram, or they feel Instagram’s audience is too young. But before you dismiss it as a marketing tool, here are 7 facts about Instagram I think you should know!
1. Instagram is for You
Instagram’s largest age demographic is actually 25-34-year-olds, followed by 16-24-year-olds. So unless you’re targeting the 45+ market, Instagram is still going to be a powerful marketing tool for your brand. It’s also important to note that today’s young adults might well be your older target market in the future, as they age.
Instagram is clearly a visual platform, so you need to get creative if you want your profile to stand out amongst the millions of other users and the innovative brands out there. Instagram is all about personality… so flaunt it!
3. You Need to Hashtag!
Images appeal to our emotions, which is one of the reasons why platforms like Instagram, Snapchat and Pinterest have grown at such a rapid rate. Hashtags play a huge part in Instagram as they help you find images on topics you can relate to and enjoy. They help you reach a wider audience with your own images because of this. So if you’re using Instagram you really need to utilise the hashtag.
4. Instagrammers Love Brands
70% of Instagrammers have searched for a brand on Instagram! That’s a lot of people searching for their favourite brands or seeking out new and interesting brands. Plus, 41% of Instagrammers would follow a brand if they might benefit from a special offer.
5. Top 3 Reasons for Following a Brand
Here are the top 3 reasons why someone might follow a brand on Instagram:
- 62% because they love the brand
- 54% to discover new things
- 48% because they find content interesting or funny
So although 62% of people are pulled back to Instagram by a brand after they have already purchased or been exposed to it, a huge 54% of people are interested in discovering new brands and learning new things. It’s this second group of people who you can reach directly from Instagram, potentially pulling in new website visitors and new fans. However, all three groups can be addressed using Instagram, and you should try to do so.
For a starting place, seek out your personal favourite brands on Instagram and see what they are doing to reach these three groups of people. One of my favourites is Nike, which also happens to be the MOST followed brand on Instagram. Nike turned their Instagram followers into customers by letting them customise their trainers using Instagram photos.
6. Feel the Weekend!
The majority of Instagram posts are made at the weekend and are posted between 8pm and 9pm. That’s the thing with social media, it’s constant and a lot of it happens at weekends and evenings.
There are some nice tools for scheduling social posts, such as Hootsuite. However, it becomes a little more difficult with a platform such as Instagram. I recently came across a tool called Schedugram which can be used to plan Instagram updates. This tool even posts them for you which is fairly new for Instagram.
7. Get the Stats
The best analytics tool for Instagram is iconosqaure.com which provides you with key metrics for your Instagram account. You can quickly learn which content is getting the most interaction, who are your top engagers and how your fan-base has grown each month. Like any social platform, it’s important to be aware of this information so you can replicate the content and methods that are working well for your account.
Instagram holds so much potential. A massive 91% of retail brands are using Instagram so that must say something! Being an affiliate involves building your brand, so maybe you should take a leaf out of their book?
Ask yourself this: if 300 million other people are using it, surely you should be too?
If you have any questions about Instagram please leave a comment below and I’d be more than happy to help and make recommendations.