The purpose of marketing, be it traditional or online, really boils down to one thing: profit. You can have the best customer service, craft beautiful websites, and create engaging content which skyrockets your traffic, but if all of this doesn’t lead to a profit, then it’s really done in vain. So how can you transform your website traffic into sales? Here are a few tips to help you out.
Always Offer Value
Take a good look at the content currently on your site. Is it offering your readers genuine value? Creating relevant content which effectively targets your audience will encourage them to return to your page, or even share it with their social-media friends. But aside from that, your content is the key to educating your visitors and giving them valuable insight into your product or service. You want to be the brand they choose to fulfill their needs, not the competition. For instance, let’s say you promote organic health products, and you currently only post product reviews. What if you were to add content that teaches your readers how to live an organic lifestyle, not only with the foods that they eat, but in other areas of their lives? It shouldn’t be at all hard to see how adding high quality value in this way can definitely increase your conversions.
Make Your Readers Feel Special
People like to feel special, and offering them something that others won’t have access to is a great way to deliver in this aspect. For example, you could run a special offer for your social media followers, or invite your site visitors to join a select group that has access to other “secret” content. Find a creative way to “honor” your visitor, and you’ve got yourself a new customer.
Ask for the Sale
When it comes to getting people to make a purchase, the direct approach is almost always better. Instead of posting banner ads that say “Do You Want to Lose Weight”, try posting an ad that says “Buy This and Lose Weight Today”. This takes the guesswork and thinking away from the visitor, and makes the decision for them.
Give Away Something for Free
A free giveaway is an easy way to increase your sales. People like to receive free gifts, and if you’re giving them something that’s of value and relevant to the product you’re promoting, they will be much more likely to purchase that product from you than somewhere else. The key to converting traffic so sales this way is to make sure that the freebie is something the reader could use now, or in the near future. Offering an ebook is one of the easiest and most common ways to do this, but try and get creative. The other benefit here is that being offered a freebie also makes people feel special – something we already talked about above.
Update Your Website
Sometimes it just takes something simple like updating your website to convert your traffic into sales. This is especially true if you don’t have a mobile-friendly site, or one that uses outdated technology. This is something you can do yourself if you’re using a simple CMS system like WordPress, or you may want to hire a developer to make these updates for you. If you do decide to take this on yourself, make sure you use a plugin or a page to let visitors know that your site is under construction. You don’t want people to think you’ve gone out of business when you’re just renovating.
Whatever you do, don’t fall into the trap of thinking that traffic automatically equals sales. You may need to make some changes in order to see conversions, and split testing certain aspects of the site and the pricing strategy is always a good place to start. And remember, what works today may not work months from now, so consider conversion testing an ongoing part of your affiliate website maintenance.