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Legalities & Compliance

Words fake news

By Emily Jervis

The Impact ‘Fake News’ can have on Your Affiliate Business

Fake news was the buzzword of 2016 and Oxford Dictionary’s word of the year was even ‘post-truth’, an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief’. As a digital marketer, the fake news epidemic affects you. Consumers … Continued

June 1, 2017
Bad web traffic

By Sally Harwood

Could Poor Quality Traffic be Putting Your Affiliate Account at Risk?

Have you ever considered whether your marketing methods are the right ones to use? Perhaps you’ve been using affiliate marketing successfully for many years now and believe ‘if it’s not broke, don’t fix it’. But as with most areas of life, with experience can come complacency and sometimes the most basic (and often important) details … Continued

August 15, 2016
Affiliate Disclosure

By Kristina Wragg

The Affiliate Disclosure Policy – What’s it all About?

If you are a Twist360 affiliate, it’s highly probable you’ve heard of our affiliate disclosure policy. But you might not really know what it’s for, or understand why we treat it with such significance. Here’s everything you need to know about the affiliate disclosure and why it is so important you, to consumers, and to … Continued

May 18, 2015
money bait

By @moreniche

Bait And Switch – Is This Practise Legal?

Is it illegal to redirect potential purchasers from one brand to another? Advertisers on the internet have been known to seek to “capture” some of the high volume search traffic for well known brand names, and then “redirect” potential purchasers of those branded products to other comparable products – which are sold by competitors. How … Continued

May 12, 2015
consumer rights

By @moreniche

Consumer Rights

The Directive is due to be implemented in the UK on 13 December 2013, and will be enforced from 13 June 2014. It is intended to harmonise many consumer rights currently found in various pieces of legislation. However it also amends and adds to existing consumer rights with which you will be familiar. This article … Continued

May 8, 2015
magnifying glass

By @moreniche

When is a “Free” trial not a free trial?

On occasion, affiliates claim that a product can be tried for “free” in circumstances where it transpires that if the customer does not cancel their subscription within a certain time frame they will be charged on an on-going basis. What is wrong with these types of free-trials? By law, claims must not be made that … Continued

April 23, 2015
ASA and CAP Compliant Affiliate Marketing

By @moreniche

ASA and CAP Compliant Affiliate Marketing

In the UK anybody running any form of digital marketing (or offline marketing for that matter) must comply with the Advertising Standards Authority (ASA) regulations, these are a set of rules with apply across all media and must legally be followed. CAP (Committee of Advertising Practice) has a set of advertising codes which we recommend … Continued

March 8, 2015
Dr George's Dental White (the "Product") Legal Analysis

By @moreniche

Dr George’s Dental White (the “Product”) Legal Analysis

A report commissioned to review one of the largest teeth whitening products online. Background The Product is a ‘cosmetic product’ within the meaning of the Cosmetic Products (Safety) Regulations 2008 (the “Regulations”). The Regulations restrict the maximum concentration of hydrogen peroxide (and other compounds or mixtures that release hydrogen peroxide, including carbamide peroxide and zinc … Continued

February 7, 2015
Oral Hygiene Products - MoreNiche

By @moreniche

Oral Hygiene Products – Permitted Concentration of Hydrogen Peroxide

Notice has been given that the law that applies to oral hygiene products and the maximum permitted concentration of hydrogen peroxide will change next year. What does this actually mean? The existing law remains that it is unlawful to market, directly to the public, oral hygiene products (including teeth whitening products) which contain more than … Continued

February 2, 2015
Legal tips for affiliates - MoreNiche

By @moreniche

Legal tips for affiliates

Please Note: The information contained in this note only represents a summary of the subject matter covered, and is not intended to be comprehensive or to be a substitute for detailed advice. As an affiliate, it is important that you understand you are running a business, and you should treat your affiliate marketing activities as … Continued

January 26, 2015