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CRO

By Josephin Crichton

18 Key Takeaways from our UX & Conversion Optimization Masterclass with Karl Gilis

Always wanted to take the guesswork out of creating and running highly profitable websites? I always did, and that’s why I specialized in conversion rate optimization (CRO) over the years. Here at MoreNiche, we’ve created our own CRO framework, constantly improving and experimenting on our client sites. Conversion Rate Optimisation is, in my opinion, the … Continued

October 29, 2018
Landing page

By George Powell

Landing page Dos and Don’ts for your PPC Campaign

When you embark on your first PPC campaign, you’ll find that one of the greatest challenges you’ll face is to build a strong landing page that’s compliant, and which also takes into account all the lessons learned over the years by our experts here at MoreNiche. To help you get started, you can take a … Continued

August 10, 2017
Colours

By Rui Matos

HOW TO CHOOSE LANDING PAGE COLOURS FOR THE BEST CONVERSION RATES

The choice of landing page colours could seem like a straightforward task. All you need to do is to pick up the colour palette of your logo and that’s it – simple, right?  Believe it or not, this is certainly the attitude of the vast majority of website owners; most will incorporate their logo colours … Continued

March 16, 2017
Heat Map

By Rui Matos

How To Use Heat Maps To Increase Your Affiliate Earnings

Having a website that generates attention from its target market, that has a low bounce rate and converts visitors into sales is the dream of everyone that sells or promotes products online. To achieve that, even simple tools like heat maps (or heatmaps) can be extremely useful, as they help identify pages or areas of … Continued

January 16, 2017

By Rui Matos

Where Should You Place Your CTA?

A CTA (or Call-to-Action) is the single most important element on any landing page with a non-informative purpose – that’s an undisputable fact. Yet, despite its importance and the value it brings (more leads, more sign-ups, more sales) it’s not difficult to find websites and landing pages with low quality and badly placed CTAs. What’s … Continued

July 12, 2016
SplitTesting

By Rui Matos

The Ultimate Beginners Guide to Affiliate Marketing Split Testing

All affiliate marketers (without exception) have one shared goal: make more money. And to do that, everyone has to: Increase traffic from a variety of sources (organic, paid, etc.) Improve conversion rates for existing traffic You can find some great ideas on how to increase your traffic from our new Affiliate Spotlight section, where affiliates … Continued

June 27, 2016
5 Incredibly Simple Steps to Writing Better Copy

By Rachel Romero

5 Incredibly Simple Steps to Writing Better Copy

You might have the best designed website in the world, a ton of traffic every day, and promote the best, most desirable products to your visitors, but it’s all for nothing if your website copy isn’t up to scratch. You don’t have to be a professional copywriter in order to write effective copy. You can … Continued

June 9, 2016