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Paid Traffic

keywords

By George Powell

How to Choose Keywords for Adwords and other PPC Platforms

When looking to choose keywords for use across multiple platforms, it is fair to say there is a lot of consistency. So if you follow these guidelines they should typically work on most of the platforms you’ll want to work on. What most keyword experts don’t tell you is that the matching of your keywords … Continued

December 7, 2017
structure

By George Powell

How to Structure your AdWords campaigns

When you first start using AdWords, the layout of the user interface can be a little confusing. While the flexibility of AdWords is one of the reasons it’s such a leader in the industry, this can be a drawback for new users trying to find their way around it. So it’s good to be well-organised … Continued

September 21, 2017
PPC campaign

By George Powell

Using Events and Goals to Track Your Affiliate Links in PPC

Using goals in Analytics allows you to focus your eye on the traffic that generates you revenue and with this guide you will be able to push that information into AdWords so it too can learn. Once AdWords learns what works to generate you more revenue, with proper tracking it can help identify the right … Continued

August 14, 2017
adwords

By George Powell

Google AdWords Basics for Affiliates: Setting up an Account

This article is going to cover the very basic steps we took to prepare our sites for creating and running Adwords campaigns. It will cover creating all the required Google accounts necessary for your first promotion and to ensure you’re set up to take advantage of all Google’s integrated services. I will also show you … Continued

July 20, 2017
Adwords policy for affilaites

By George Powell

5 GOOGLE ADWORD POLICY BREACHES IN THE HEALTHCARE SECTOR

As an affiliate in the healthcare sector if you’ve already tried Google AdWords, you may have had your ads banned if you were unsure of the process or weren’t up to speed with Google’s latest policies. The main reason behind most of the restrictions is the nature of the products and the industry as a … Continued

July 18, 2017
Business women doing remarketing

By George Powell

Remarketing – What’s It All About?

Remarketing is an increasingly popular online marketing technique, and one particularly favoured by PPC professionals. Remarketing, which is also known as behavioural retargeting, behavioural remarketing or retargeting, is a form of online targeted advertising that focuses on consumers’ previous internet actions. This typically involves using a tag in the form of a pixel on the … Continued

June 26, 2017
Target Guide

By Emily Jervis

An Affiliate Marketer’s Guide to Retargeting

Want to increase conversion rates, improve ROI, and target an audience at a reduced cost per acquisition? If so, you need to start retargeting your ads. While you’ve probably come across retargeting before, you might not understand how it works or how it can benefit you as an affiliate. To those who aren’t familiar with … Continued

January 30, 2017

By Rachel Ashmore

SPONSORED CONTENT: WHAT IS IT AND HOW CAN IT WORK FOR ME?

Sponsored content and native advertising… what exactly is the difference? Digital marketers are often unsure what the difference is between these terms, and it’s not surprising when the two are used interchangeably across the web. If you were to spend some time reading various articles you’d found after searching on ‘What is the difference between … Continued

January 9, 2017
Web Traffic

By Karla Villegas

SEO or PPC Traffic: Which is Better for Affiliate Marketing?

If you’re an affiliate marketer, you’ll probably have faced one of the most common challenges: driving traffic to your website. This can be maximised through SEO or PPC; both strategies can bring results and each has their pros and cons. A good analogy would be to liken SEO to following a diet and exercise plan … Continued

December 19, 2016
Remarketing

By Rui Matos

Remarketing: 7 Big Advantages… And a Danger to Avoid!

Heard of remarketing? Considered doing it? Below I present you some arguments that justify the investment in remarketing for both merchants and affiliates alike. These include 7 big advantages and a potential danger you really should be avoiding! 1. RELEVANCE The first advantage is relevance, since by using remarketing you will reach users at the right … Continued

August 25, 2016
Dog nose

By James Plumb

Let’s Talk Ad Scent! How Are Your Online Ads Smelling?

Before we start, I just want to be clear that when I say “ad scent”, I don’t mean we’ve invented smell-o-vision here at MoreNiche. This is probably a good thing considering the amount of stinky advertising that we, as consumers are exposed to on a daily basis! What I’m talking about here isn’t the actual … Continued

April 15, 2016
The Top 8 Advantages of Display Marketing

By Rachel Romero

The Top 8 Advantages of Display Marketing

If you’ve ever been on a website with banner advertisements or advertisements along the side of the page, you’re already familiar with display marketing. After all, why wouldn’t you want to put your products in front of customers who are or might be interested in what you have to offer? Display marketing offers a number … Continued

July 6, 2015