A social media calendar is a weekly, bi-weekly or monthly calendar of content related ideas which can be posted and shared each week, every other week, or each month.
The point of a social calendar is to take away some of the hassle that comes with having to find new content on a regular basis. If, for example, you know that on Friday’s you are going to share a funny meme (example below), then you can focus your attention on finding just that, without having to think what it is you want to share.
Beginning your social calendar is going to be the biggest challenge. A good place to start is to do some research around popular hashtags in your niche. For example, #motivationmonday and #transformationtuesday are popular weight loss and fitness related hashtags which could be perfect to base some social content around.
You will find there are well-known topics that will trend every day, so there is always something to jump on. But this doesn’t mean to say you should use that same hashtag every single week.
If you’re creating a weekly calendar, try putting two or three different ideas down for each day and alternate between these so that your posts and updates don’t become predictable.
After you’ve run your social calendar for a few months, let’s say three to four, it’s time to tweak it based on what content was working. If, for example, that external article you planned to share every other Tuesday wasn’t going down very well with your audience, then you can simply take it out of the calendar and replace with something that is working. This is known as refining.
Here is a snippet example social calendar for a healthy eating blog at a very basic level. This shows only Monday to Thursday, but it gives you an idea of the kind of things you can plan in a calendar.
(share the weekly recipe posted on your blog)Share this on Twitter/Facebook & Google+
Post a picture of the cooked recipe on Instagram and Pinterest
Share an Instagram video of a recipe being prepared.(Good Examples: https://instagram.com/videomeals/ )
Tweet the link to the Instagram video
Share a full version video of the recipe being prepared on Facebook.
Recommend some popular cook books for starters.Share a link to your cookbook review blogpost on Facebook/Twitter
Add a collage of your favourite cookbooks to Pinterest.
Use the hashtag #TBT (throwbackthursday) and share popular dishes from the 70’s or 80’sUpload an image of the dish on Instagram
Tweet to your followers and ask them what their favourite childhood dish is for #TBT
#fitnessfriday related post – motivational image or fitness related article.Something that’s not directly related to food (wider health)
exercise/healthy living tips