Nottingham born Andrew started working as an affiliate in 1999 when he built his first website selling affiliate products. He later sold this website for a tidy sum of money which helped fund his way through a Computer Science degree. During his time at university Andrew created and sold many other websites whilst learning the technical and marketing skills needed to run an online business.
After leaving university Andrew went into partnership with his best friend and together they spent a number of years developing numerous brands, many of which are still successful today. One of these brands was MoreNiche.com, one of Twist’s most successful affiliate networks.
Since then Andrew has focused his efforts on technology, expanding the number of affiliate networks and internal systems to cater for additional growth and scalability in this market sector. Andrew is the visionary behind the brand Twist360 and is still heavily involved in the direction of the group. You will find him regularly responding to posts on the Twist Forum and he is readily available and willing to talk about internet marketing to anyone.
Today, Andrew spends most of his time focusing on the strategic direction and development of the Twist brands, whist also working closely with line managers to get the most from the team. Always looking to learn and evolve, in 2013 Andrew undertook an MBA at Nottingham University.
When he is not in the office, Andrew can generally be found still working, and all attempts to surgically remove him from his phone have failed. Despite his work addiction, he very much enjoys travelling (never forgetting to take his laptop and phone along for the journey), with India, America and Aruba being some of his most memorable destinations. He is also a keen skier.
Gin & Tonic
Lucky Number Slevin
BSc Computer Science, MBA (Entrepreneurship)
I was the first person in the UK to be awarded a GNVQ Advanced in IT aged 16.
This huge painting that hangs on my wall at home, it came back from a trip to Costa Rica visiting a client. When I saw it, I knew I needed it (looks much better in real life).
Bowie my Border terrier. You can follow his adventures on his own Instagram page.
Generous, trustworthy and good fun to be around.
Taking MoreNiche to a 100% ROI driven business model, dropping all client fees and operating on results alone.
Well it would have to be moreniche.com of course.
Being a close friend and mentor to some of our top affiliates in the early years, helping build the foundation of our core values today.