I started my entrepreneurial journey as a child (around 6-7) selling hand-drawn comics and batman stickers to neighbours. Coming from a working-class background my drive and hunger to make money was already beginning to grow.
By 1999 (at age 16) I sold my first SEO website for $13,000. That was a lot of money back then! It helped me start to build the empire I am still working on today.
In 2001 I studied Computer Science at Aberystwyth University. I really enjoyed university life; I worked behind the student-union bar, worked on a few side businesses, and somehow managed to get a degree.
When leaving university I started bootstrapping MoreNiche (it was called MensNiche initially). Just a few short years later we were generating over $12 million per year in revenue for our clients.
By 2016 we had 20 employees, over 200,000 affiliates, and we sold clients’ brands in over 188 countries. In 2019 I received my MBA (Entrepreneurship) from the University of Nottingham and I continue to learn, iterate, and experiment with the business.
When I am not working (yes, there are moments) I enjoy learning new things, being physically active, and travelling. In 2016 I moved to Mallorca with my partner Rachel, two dogs (Bowie and Bramble), and two cats (Noah and Nieve).
We have a fantastically uncomplicated and simple life, walking the dogs, drinking coffee, and eating tapas. Each time I fly back to the island after a trip, I feel excited to be landing in paradise.
Having never had a proper job, nobody else would hire me
Football (Soccer), Rugby, and Yoga
Exhibiting MoreNiche (it was MensNiche at the time) at an adult convention in Las Vegas in 2005 was pretty crazy!
We had a big plastic tube with $1000 in $1 notes to give away, after the show had finished we realised we had forgotten to give it away, so we put it all on black and lost.
Check out the photos here (we were so young!)
Time travel, it would be amazing to see how technology evolves and if we manage to save the planet or continue to overpopulate and destroy everything nature has to give.