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Tag: advertising

Target Audience

By Emily Jervis

An Affiliate Marketer’s Guide to Retargeting

Want to increase conversion rates, improve ROI, and target an audience at a reduced cost per acquisition? If so, you need to start retargeting your ads. While you’ve probably come across retargeting before, you might not understand how it works or how it can benefit you as an affiliate. To those who aren’t familiar with … Continued

January 30, 2017

By Rachel Ashmore

SPONSORED CONTENT: WHAT IS IT AND HOW CAN IT WORK FOR ME?

Sponsored content and native advertising… what exactly is the difference? Digital marketers are often unsure what the difference is between these terms, and it’s not surprising when the two are used interchangeably across the web. If you were to spend some time reading various articles you’d found after searching on ‘What is the difference between … Continued

January 9, 2017
Facebook Paid Advertising: The Ultimate Beginner's Guide Part 2

By James Plumb

Facebook Paid Advertising: The Ultimate Beginner’s Guide Part Two

Okay, we’re back! After reading part one of our ultimate beginners guide to Facebook paid advertising, you’ve gone away and researched your niche, and now you’ve got a much broader understanding of where to place your ad right? You’ve got a list of keywords, blogs, guru’s, phrases, brands, magazines and movies all related to your … Continued

May 12, 2016
Facebook Paid Advertising: The Ultimate Beginner's Guide Part 1

By James Plumb

Facebook Paid Advertising: The Ultimate Beginner’s Guide Part One

We’ve all heard the buzz around Facebook paid advertising. People say things like “If you aren’t spending $1000 a day on paid Facebook ad’s then you haven’t entered the modern marketing world”. Well I’m not sure that applies to every affiliate on the MoreNiche network, so don’t fret! Facebook is however, a very important and … Continued

May 11, 2016
Let’s Talk Ad Scent! How Are Your Online Ads Smelling?

By James Plumb

Let’s Talk Ad Scent! How Are Your Online Ads Smelling?

Before we start, I just want to be clear that when I say “ad scent”, I don’t mean we’ve invented smell-o-vision here at MoreNiche. This is probably a good thing considering the amount of stinky advertising that we, as consumers are exposed to on a daily basis! What I’m talking about here isn’t the actual … Continued

April 15, 2016
Understanding Facebook’s New Cost per Click (CPC) Model

By Rachel Romero

Understanding Facebook’s New Cost per Click (CPC) Model

If you’re not marketing your business on Facebook, you should probably think twice about that. Not only is it an excellent platform to reach millions of customers, but they recently changed their pay-per-click model for the better. Here are a few things you should know about the new changes, and how they affect your business. … Continued

September 3, 2015

By Rachel Romero

Are You Missing Out on the Advantages of Display Marketing?

Display marketing, also known as display advertising, uses text, images, audio and visual to advertise on the web. Acting as online billboards, their purpose is to make people aware of your brand and message. Online display advertising is growing rapidly, and it’s estimated that over the next five years the online advertising market will reach … Continued

October 20, 2014