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Tag: copywriting

By Rachel Romero

How to Write Better Headlines That Get More Clicks

You’ve heard the phrase “don’t judge a book by its cover”. That doesn’t apply online where your headline is your book cover. Whether it’s a sales page, blog post, email subject or even a tweet, your headline determines whether or not your audience will actually read your content. So knowing how to write a powerful … Continued

June 15, 2017
What-Is-a-Copywriter

By Rachel Romero

What IS a Copywriter, Anyway?

“The best thing about being a copywriter is being able to tell people you’re a writer.” When I was first dabbling with the idea of becoming a copywriter, this is one of the things that stood out to me and stuck in my mind. The idea of telling people you’re a writer is not only … Continued

April 13, 2017
Copywriting

By Rachel Romero

8 Copywriting Mistakes That are Ruining Your Conversions

Copywriting might seem straightforward. After all, we all know how to write, don’t we? But the ability to write does not make a copywriter. If you write your web content yourself and you’re struggling with your conversions, you could be making one or more of these common copywriting mistakes. 1: You talk to everyone Do … Continued

September 5, 2016
5 Incredibly Simple Steps to Writing Better Copy

By Rachel Romero

5 Incredibly Simple Steps to Writing Better Copy

You might have the best designed website in the world, a ton of traffic every day, and promote the best, most desirable products to your visitors, but it’s all for nothing if your website copy isn’t up to scratch. You don’t have to be a professional copywriter in order to write effective copy. You can … Continued

June 9, 2016
Are You Choosing Your Words Wisely?

By Rachel Romero

Are You Choosing Your Words Wisely?

“Handle them carefully, for words have more power than atom bombs.” As children in the playground we all learned the old “Sticks and stones may break my bones but words will never hurt me” rhyme. But it didn’t take us long to learn that this was, in fact, a lie. The words you use have … Continued

April 29, 2016
Content

By Rachel Romero

Is Poor Quality Content Costing You Sales?

Content is King. But is yours making the grade when it comes to quality? A recent study from marketing software provider Acrolinx has found that almost 70% of big brands are producing content lacking in quality. Using linguistic analytics software, Acrolinx analysed the marketing, corporate, technical and customer support content of 150,000 web pages from … Continued

April 30, 2015

By Rachel Romero

How Typography Affects Your Conversions

What Makes an Effective Website? Chances are, whatever your answer, typography probably didn’t feature. Its importance in marketing has been proven, yet many marketers are unaware of the importance of typography and its ability to affect your conversions. Your website visitors will immediately judge the likelihood of it providing a solution to their problem based … Continued

July 22, 2014