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Tag: customer

Personalise UX

By Emily Matthews

8 Ways To Personalise The User Experience

There are hundreds of thousands of ecommerce stores online and millions of customers making purchases every single day. As a webmaster, you talk about your visitors as a number. They are the ‘customers’ or the ‘clicks’. Very rarely would you refer to a customer on a personal level. Understandably, with hundreds if not thousands of … Continued

July 11, 2016
6 Psychological Tactics to Turn Your Browsers into Buyers

By Rachel Romero

6 Psychological Tactics to Turn Your Browsers into Buyers

In our last article we talked about customer purchase psychology and what makes people buy. Understanding consumer psychology is an important part of any business selling goods, as is learning how to convert your website browsers to paying customers. If you are a merchant selling your products online or an affiliate promoting products online, take … Continued

March 18, 2016
Why People Buy - Understanding Customer Purchase Psychology

By Rachel Romero

Why People Buy – Understanding Customer Purchase Psychology

Whether you’re promoting a popular item or one that no one knows about, you need to learn how to get shoppers to buy your product. A crucial part of finding success in sales is learning how your customers think and what makes them shop. Let’s look at a few of the reasons why people buy, … Continued

March 16, 2016
Do You Know About the Power of Vouchers?

By Rachel Romero

Do You Know About the Power of Voucher Codes?

Do you want to hit your target audience fast? Voucher codes are a great way of doing this – attractive discounts are loved by shoppers everywhere.  These days there are so many popular voucher sites reaching out to audiences just looking for a bargain. They complement the traditional blog or content based site with advertising … Continued

April 11, 2015
How to Make a Memorable Customer Experience

By Rachel Romero

How to Make a Memorable Customer Experience

Why should customers return to your website over others that are offering the same products and level of service? It begins and ends with a memorable customer experience. The right customer experience can differentiate you from your competitors, increase your profitability, and create loyal customers who believe you’re worth recommending to friends and family members … Continued

March 21, 2015
Abandoned cart

By Andrew Slack

Why Your Customers Abandon Cart and 5 Ways to Stop Them

Did you know that the average conversion rate for most ecommerce stores is just 3%? This means that for every 100 potential customers visiting your site, 97 of them will leave without buying. While a 3% conversion rate is certainly not to be sniffed at, it can be dramatically improved by making a few simple … Continued

January 12, 2015

By Andrew Slack

Understanding the Consumer Buying Cycle

One of the biggest questions we get asked when an affiliate first starts out is “what type of site should I build?” The answer is always the same: “It depends”. It depends on many things. How much time do you have? What other resources can you bring (money, experience, links etc.)? What are you passionate … Continued

November 5, 2014