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Tag: merchants

10 Ways to Get More From Your Affiliate Program

By Rachel Romero

10 Ways to Get More From Your Affiliate Program

Starting an affiliate program gives you the opportunity to enhance the exposure of your company and your products or services. Ultimately, this results in more traffic to your website, more visitors, more visitor-to-customer conversions, and more revenue. However, to enjoy all the benefits of an affiliate program, there are specific factors to consider and rules … Continued

August 23, 2015
Should Merchants Allow Affiliates to Bid on Their Keywords?

By Rachel Romero

Should Merchants Allow Affiliates to Bid on Their Keywords?

It’s a question many merchants ask. Lots of merchants within the affiliate arena are beginning to be more flexible regarding their PPC policies when it comes to affiliates. As a result, an increasing number are now giving their affiliates the ability to bid on related keywords. While this is a definite shift from prior practices, … Continued

May 3, 2015
myth vs reality

By Rachel Romero

Affiliate Marketing: Debunking the Myths

Affiliate marketing is an often misunderstood business, and many people outside of the industry have some misconceptions about what it is online marketers do.   If you’ve been thinking about dipping a toe into the waters of affiliate marketing, you need to know the truth behind the myths!    1. Affiliate marketing is too hard Starting … Continued

February 23, 2015
Support Social Media

By James Plumb

Why You Should Support Your Favourite Merchant Social Channels

Just like every other affiliate out there, you are likely to have some affiliate programs that you promote more actively than others. There will be a few reasons for this: They convert better They have a higher AOV They have a high re-order rate They pay you a higher commission They have more searches for … Continued

January 15, 2015