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Tag: video

Smartphones vs. Tablets Study Reveals Who Wins With Mobile Video

By Rachel Romero

Smartphones vs. Tablets Study Reveals Who Wins With Mobile Video

Videos are fast becoming one of the most popular ways to reach customers, especially since mobile traffic has now overtaken desktop traffic. A new study looking at how mobile video is being done on smartphones and tablets is giving marketers inside information on where to spend their video marketing efforts. The Mobile Video Research study … Continued

November 9, 2015
Why Video Content is Vital for Your Affiliate Business

By Rachel Romero

Why Video Content is Vital for Your Affiliate Business

There’s no denying that affiliates who aren’t using online video aren’t getting as many sales as they could. If a picture says a thousand words, how many words are videos able to communicate? Video content in general and product videos in particular both offer numerous benefits to your affiliate business, increasing conversions and inspiring visitors … Continued

September 1, 2015
Long form mobile video taking off

By Rachel Romero

Long Form Social Video Taking Off on Mobile

You’re probably used to hearing that marketing should be kept short and simple, especially when it comes to video. But according to a global survey by the Interactive Advertising Bureau (IAB), over a third of smartphone consumers (36%) are viewing video content over five minutes long on a daily basis. The twenty question ‘Mobile Video … Continued

July 13, 2015
5 Tips for Making Engaging Brand Social Videos

By Rachel Romero

5 Tips for Making Engaging Brand Social Videos

Studies show that most people would prefer to watch a video than read an article. This is both good and bad news for marketers. Good news for those that have already embraced brand marketing with videos, and bad news for those that haven’t. If you’re in the latter group, then you have a lot of … Continued

April 18, 2015