GambleOnline Canada is a free, independently operated casino comparison website for Canadian players. To keep it free, GambleOnline Canada earns commissions through affiliate partnerships with some of the online casinos, sportsbooks, and gambling operators featured on the site.
This page explains how those relationships work, what they mean for you, and how they do — and do not — affect the content you read.
How Affiliate Partnerships Work
When you click a link from GambleOnline Canada to a third-party casino or sportsbook and complete a qualifying action — such as registering an account or making a deposit — GambleOnline Canada may receive a commission from that operator.
A few important points:
- The commission is paid by the gambling operator, not by you. Clicking an affiliate link does not add any cost to your registration, deposit, or gameplay.
- Affiliate links do not change the bonus or offer you receive at the casino. You get the same deal you would find by visiting the operator directly.
- Not every casino or sportsbook featured on the site has an active affiliate relationship with GambleOnline Canada. Some operators are reviewed and included because they are relevant to Canadian players, not because of a commercial arrangement.
How Affiliate Relationships Affect Rankings
They don’t — at least not in the way you might expect.
GambleOnline Canada evaluates online casinos and sportsbooks using editorial criteria focused on player experience. Commission rates are not used as a ranking factor. An operator does not earn a higher ranking by paying a higher commission.
Casinos and sportsbooks are assessed based on:
- Licensing status and regulatory authority (including AGCO authorization for Ontario players)
- Bonus fairness and wagering requirements
- Game restrictions attached to promotions
- Withdrawal reliability and payout speed
- Payment method availability, including Interac and iDebit
- Customer support quality and availability
- Responsible gambling tools and self-exclusion options
- Game and sportsbook selection
- Mobile compatibility
- Provincial availability and eligibility restrictions
- Player complaints and reputation in the Canadian market
Operators with predatory bonus terms, excessive wagering requirements, unresolved withdrawal complaints, poor customer support, or unclear licensing may receive lower rankings or negative assessments regardless of any affiliate relationship.
How to Identify Affiliate Links
Most outbound links from GambleOnline Canada to casino and sportsbook operators are affiliate links. These include “Visit Casino,” “Claim Bonus,” “Play Now,” and similar buttons or links that direct you to an operator’s registration or landing page.
Informational links — for example, links to provincial gambling regulators, responsible gambling resources, Statistics Canada, or other non-commercial sources — are not affiliate links and are included purely for reference.
Editorial Independence
Affiliate revenue supports GambleOnline Canada’s ability to publish free content, including casino reviews, payment guides, provincial gambling guides, and responsible gambling resources.
Commercial relationships do not determine editorial outcomes. Reviewers and editorial contributors are not instructed to write positive reviews based on affiliate commissions, and operators cannot pay to improve their rankings or remove negative assessments from published content.
If you believe a review on GambleOnline Canada contains inaccurate or misleading information, please contact us at media@gambleonline.ca. We take editorial accuracy seriously and will investigate and update content where corrections are warranted.
Questions
If you have questions about GambleOnline Canada’s affiliate relationships, editorial process, or how reviews are conducted, contact us at media@gambleonline.ca.