We like Transparency, Honesty and Respect

June 12, 2017

MoreNiche H.Q Gets a Makeover

We get the builders in for a total office refurbishment. They bash a few walls down, slosh some paint around, and a few weeks later we have ourselves a rather swanky new pad to show off to visitors.

June 5, 2017

The Affiliate Team Goes Regional

Following the success of our Go Green project at the beginning of the year which saw our affiliate specialists visiting affiliates around the world, we prioritise building stronger, more personal relationships with all our affiliates. Each of our specialists are assigned their own region of the world to focus on. This means affiliates can work one to one with a dedicated affiliate specialist who understands the culture of affiliate marketing in their region, can give them advice and support tailored to their own requirements, and, in the case of our French and Spanish specialists, can communicate directly with them in their own language.

March 15, 2017

First Digital Product Launches on MoreNiche

We launch our first ever digital product in mid 2017. Di.et is a series of downloadable weight loss guides that guarantees up to 15 lbs of fat loss in just 15 days. A massive 80% commission per sale makes it the highest paying offer on the network.

March 25, 2017

MoreNiche Turns 15

Pass the cake and crack open the champers - we’re 15 years old! While other affiliate networks have come and gone in the last 15 years, we’re still going strong. We reckon this is down to the way we’re constantly evolving and learning, and of course, our affiliate first values which we’ve had since before we could even walk!

February 6, 2017

MoreNiche Bans Voucher Code Sites

We level the playing field for all our affiliates with an outright ban on voucher and coupon code sites across the entire network. After monitoring the use of voucher code affiliates in combination with customer click paths, we found that in over 82% of the sales which resulted from a voucher code affiliate, there was at least one other more deserving affiliate visit beforehand. As our director Andrew Slack put it: “Our affiliates work damn hard to build value in our advertisers; we don’t think it’s fair when these sales are taken away at the last moment. We want to attribute reward where value is created. Voucher marketing completely undermines this.” Indeed!

January 1, 2017

New Mixi Tracking and App Launched

Uh oh. Turns out you can’t have your CAKE and eat it. Although the switch to CAKE solved our downtime and bug problems, it wasn’t quite matching up to our high standards. So we built our own additional tracking system called MIXI that works around the CAKE system, along with a brand new affiliate reporting dashboard. The all-new MoreNiche tracking and reporting system benefits from zero downtime, improved advertiser data integration, customisable reporting, multiple languages, Livechat support and more.

December 19, 2016

Rui Wins Employee of the Year

Conversion Specialist Rui scoops the annual employee of the year award for being “100% committed to the MoreNiche cause”, going “above and beyond pretty much every day of the year”, “always striving for excellence”, and most importantly, introducing us all to the term “bits and bops”.

August 15, 2016

Underperforming Advertisers Removed from Network

We perform a late spring clean to remove the offers that aren’t hitting the mark. We promise our affiliates high-performing, high-converting offers and we stand by that. So if an offer is underperforming and we believe the advertiser isn’t demonstrating that they are committed to improving, we don’t want that offer in our network.

August 1, 2016

Brand Ambassadors Climb Aboard

Brand ambassadors and social influencers is where it's at. Bodybuilder Randy Smith becomes our very first brand ambassador for our biggest brand CrazyBulk, paving the way for many more across multiple brands. Our ambassadors act as cheerleaders for our brands, boosting brand awareness and ultimately sales. Rah rah!

January 14, 2016

Operation Go Green Launches

We’re on a mission to visit MoreNiche affiliates across the world in their natural habitats. Our affiliate specialists go globetrotting, calling in on affiliates in Canada, America, Singapore, Greece, Macedonia, Slovakia, France, Italy, and more. Good friends are made over some seriously good food and wine.

December 12, 2015

James Takes Employee Of The Year

After working at the company for just seven months, Social Media Manager James proves what an impact he’s made on the team as he is voted MoreNiche Employee of the Year. Having been promoted to Social Media Manager only weeks before, James earns this award for ‘always being positive and friendly’, ‘never complaining’ and getting ‘big results with our socials’. Both these well-earned achievements prove what an incredible asset James is to the MoreNiche family.

December 8, 2015

The Return of MoreNiche

The concept behind the launch of Twist360 back in 2014 was to hold all our networks under one umbrella identity. But it soon became clear that having multiple networks was not only confusing for us but for our affiliates too. So with MoreNiche being our longest, most established brand, we go back to our roots and become one single network with one brand identity; MoreNiche.

September 14, 2015

Impactfive And PetOffers Close

After four years running as a standalone, adult focussed network, ImpactFive closes, along with the PetOffers network. This is the beginning of our upcoming network and brand consolidation in December. But affiliates don’t lose out, as all the great products from ImpactFive and PetOffers are moved into the MoreNiche network for them to continue to promote.

March 9, 2015

We're Shortlisted For Performance Marketing Award

March 2015 sees us shortlisted for the Network Innovation Award by the Performance Marketing Awards for our introduction of a flexible account management structure with no fees. With the PMAs being the leading awards ceremony in performance marketing, the shortlist sees us up against the likes of Affiliate Window, affilinet and Tradedoubler!

March 2, 2015

Lowerol Launches On MoreNiche

Brand new cholesterol-lowering product Lowerol is launched on MoreNiche, the first product of its kind on the network. Made by leading UK healthcare company Napiers, Lowerol’s branding and website was designed and created by the Brand Management team.

January 5, 2015

Kirstie Promoted To Operations Director

Hot on the heels of winning Employee of the Year 2014, Kirstie is appointed Operations Director in early 2015. She’ll now be overseeing the day to day operations and running of the business. It’s an astounding achievement for someone who joined the company just a little over a year earlier, and one which demonstrates the significant value she brings to the company. Affiliate Manager Josi steps into Kirstie’s previous role and becomes Head of Affiliates.

December 1, 2014

Twist Become Investors In People Accredited

In recognition of the positive workplace environment that we foster and our ongoing commitment to staff development, Twist is awarded the prestigious and nationally recognised Investors in People accreditation.

December 8, 2014

Brand Management Team Continues To Grow

Within just months of its creation, the Brand Management team grows to seven members. From existing brand re-designs to the creation of completely new ones, four brand managers, two designers and one copywriter are now supporting over 20 of our clients brands.

December 22, 2014

Kirstie Grabs Employee Of The Year

With an overwhelming majority vote, Head of Client Services Kirstie takes home our first Employee of the Year award for “living the Twist values daily” and “helping push the company forward by believing in its vision”. Our affiliates vote Josi as their Affiliate Manager of the year and Evolution Slimming are awarded Merchant of the year.

November 24, 2014

Brand Management Team Created

We fast-track our goal of taking on more brand management work and bring Twist another step closer to a full agency role with the creation of an in-house brand management team. The team will be responsible for all aspects of our clients online brand management, including evolving client websites and improving conversions for affiliate traffic.

November 10, 2014

Paydot Grows By Over 4000%

It’s onwards and upwards for Paydot as it generates over £1.5million in sales for our clients in its first full year of trading. That’s a whopping growth of over 4,000%!

October 27, 2014

Over 150 Brands Supported

Over 150 different brands are supported between our combined networks. From weight loss, sports nutrition and adult health to insurance and entertainment, in 2014 our affiliates have access to more offers than ever before.

September 15, 2014

Centralized Payments

In the first step of our transition to Twist360 we centralize all of our network bank accounts, creating a simple and streamlined payments process for both merchants and affiliates.

August 18, 2014

Twist Becomes Pet Friendly

With a new Pet Network on its way, Andrew declares Twist an official pet friendly zone. Office dogs Bowie, Bounty and Harvey are always happy to meet and greet our visitors.

June 9, 2014

Twist Becomes Twist 360

Our re-brand to Twist360 and the launch of a slick new website in 2014 gives us a consolidated and clear identity. All of our networks and services can now be accessed through one place along with industry and affiliate news.

March 3, 2014

PetOffers Is Born

We launch the UK’s first exclusive Pet Affiliate Network. Targeted towards existing pet bloggers and pet lovers new to affiliate marketing, PetOffers launches with four major multi-brand stores on board.

February 21, 2014

Pool Table Arrives

Tournaments ensue as the eagerly awaited pool table arrives. At the time of writing, all windows surrounding the table remain intact. The same cannot be said for the cues.

July 1, 2014

Digital House

We move into newly renovated offices. Spacious, bright and modern, Digital House is our first fully owned building and perfectly reflects the Twist personality.

December 2, 2013

MoreNiche Takes On The Sport Industry

Having moved from gyms and health food stores to mass-market outlets, the sports nutrition and muscle supplement industry is growing rapidly. Keen to diversify, we enter into this dynamic niche for the first time with the launch of CrazyBulk into the MoreNiche network, closely followed by MyProtein, Pharmamuscle and others.

November 11, 2013

Give & Gain Day

We head out into the local community in support of Give & Gain Day, which encourages businesses across the globe to spend a working day volunteering for good causes within their community. The Twist team spend their day clearing a local residential area of litter, debris and brambles.

October 16, 2013

Client Services Manager

Commitment to the improvement of our client support program leads to the appointment of our Head of Client Services. Kirstie Eager comes from a full service agency and plays a key role in our expansion plans.

September 9, 2013

$30 Million In Affiliate Commission Paid

Another milestone is reached in 2013 as MoreNiche pays out $30 million of affiliate commission.

September 2, 2013

Amazon Tracking

Ongoing investment in our server architecture and the migration to Amazon results in tracking improvements and enhanced reliability. Now, a fully redundant failover in both North America and Europe ensures 100% uptime.

August 21, 2013

Twist On Tour: India

Andrew and Affiliate Manager Martyn travel to India to hold affiliate gatherings in the cities of New Delhi and Bangalore. Friendly, hospitable people, delicious authentic Indian cuisine and a cycle tour through the beautiful rural Bangalore countryside all create an unforgettable experience.

July 16, 2013

TargetClick Sold To Partners

Less than twelve months after its launch, our Canadian partners acquire Twist’s share of TargetClick in order to focus on their vision for the network. Throughout 2013, TargetClick saw a month on month growth, laying strong foundations for future expansion. TargetClick and Twist parted ways amicably and the Canadian owners are now implementing their vision.

June 21, 2013

Twist On Tour: Solvenia

Keen to build a more personal relationship with our affiliates, Andrew visits Slovenia and hosts a mini gathering in the city of Maribor. From the oldest grapevine in the world to hidden wine cellars and lots of traditional hot wine, our charming Slovenian friends kept us entertained well into the early hours.

May 29, 2013

Affiliate Gathering Hits The Road

Twist heads overseas to Spain’s capital for the fifth annual affiliate gathering, the first time the event is held outside of Twist’s home town of Nottingham. The 2013 gathering in Madrid spans a full three days of affiliate and merchant networking, and some serious partying in the Mediterranean sun.

April 4, 2013

MoreNiche Facelift And Rewards System

MoreNiche gets a slick new facelift and we introduce the MoreNiche Benefits Club, a new, performance based affiliate ranking and incentive system. Rewards and benefits are earned by progression through the ranks, with ranking based on current performance.

March 19, 2013

PayDot Is Born

We expand our network reach even further and branch beyond the health sector. Multi-niche network Paydot is launched, providing a platform for the mass market. Paydot enables merchants to set up and manage their own affiliate campaign, and in a first for Twist, is completely free from any set up, monthly or annual fees, providing a risk-free environment for businesses to grow their revenue.

January 24, 2013

Twist Acquire Picniccrm

With the long term vision of a centralised support platform for all their networks, portals and tools, Twist purchase freemium CRM Picnic. Twist hope to customise the platform to their needs, but still allow affiliates to leverage the tool to centralise their own support.

March 26, 2012

Celebrating 10 Years

March 2012 marks a decade of MoreNiche as we celebrate its 10th birthday. Much cake is consumed in honor of this milestone.

March 5, 2012

Move To Hamilton House

Having outgrown our Foxhall Lodge offices, we relocate once again to larger lodgings in Hamilton House.

February 27, 2012

Affiliate Summit East: New York

Andrew, Vairo and Sandis jet to New York and hit the 19th Affiliate Summit East, the premier affiliate marketing conference. With promotional gear in hand, they meet up with Advanced Health and RDK Global for some networking and fun in The Big Apple.

February 23, 2012

Record Breaking Affiliate Gathering

Over 100 attendees flock to the 2012 annual Affiliate Gathering, making it the most successful to date. Held at the brand new, state of the art Nottingham Trent Conference Centre, the Twist team, affiliates and merchants come together to be inspired and motivated by a full day of training and networking. With presentations from merchants, industry leading speakers and ourselves, the event finishes with a night out on the tiles with the Twist team.

January 23, 2012

TargetClick Is Born

Following the previous year’s trip to Canada, TargetClick finally arrives in 2012, marking our first invite-only network. A joint venture with our partners in Canada, TargetClick offers exclusive North American health brands.

January 12, 2012

Hola Costa Rica

With Phen375 now one of the most successful MoreNiche products, Andrew and Sandis travel to Costa Rica to meet Phen375 creators RDK Global. Strong client relationships are forged and the addition of further RDK brands into the network is discussed. The boys survive a drive over the famous ‘Crocodile Bridge’, experience a close encounter with a covert glass door and successfully cement a continued partnership.

January 2, 2012

Twist Acquire Multifiliate

Knowing how frustrating it is for affiliates logging into multiple portals just to access their daily earnings, Twist acquired Multifiliate. The goal is to enable affiliates to access their earnings data instantly via web, mobile or the form most accessible to them.

November 18, 2011

Affiliate Gathering At BioCity

Its popularity and attendance increasing each year, the 2011 affiliate gathering takes place at the world renowned BioCity Nottingham. Conversion optimization, Google Analytics and Persuasive Marketing are just some of the topics on the agenda, and guest speaker David Taylor, author of ‘The Naked Leader’ delivers an inspiring motivational speech. The hugely successful gathering culminates in a private after party where affiliates and merchants alike party until the early hours.

October 3, 2011

New FoxHall Lodge Offices

To accommodate a growing team we move to new dwellings at Foxhall Lodge In Nottingham.

September 14, 2011

ImpactFive Is Born

We create ImpactFive, a standalone, dedicated adult health affiliate network. The separation of MoreNiche and ImpactFive enables us to return to our original focus on a small selection of quality, premium brands, as well as enabling us to concentrate on growing two independent, conflict-free networks.

August 24, 2011

Transparent Marketing With The OFT

In another industry first, MoreNiche works closely with the Office of Fair Trading (OFT) to pioneer transparent affiliate marketing. With the aim of establishing better standards across the industry, we help our affiliates to market in a legal and ethical manner with the introduction of the Affiliate Disclosure among other measures. In line with our new direction, the MoreNiche strapline is changed from ‘Making You More Money’to ‘Transparent. Honest. Ethical’.

July 25, 2011

A Canadian Partnership

Andrew travels to Victoria, Canada, to discuss a potential business partnership which will help to grow our reach in North America. Narrowly avoiding disaster on a sea plane over to Vancouver Island, Andrew returns having successfully agreed a North American partnership.

August 27, 2010

Second Affiliate Gatherings

Our second affiliate gathering attracts over 40 different affiliates eager to meet the team and merchants and to progress their affiliate marketing careers. A full day of networking and sessions covering topics such as Website Conversions and SEO Ranking Factors finishes with an after party bang.

May 19, 2010

MoreNiche Becomes An Affiliate Network

Andrew’s vision to become a service provider is realized when he secures a deal to acquire 100% ownership of MoreNiche in exchange for his ownership in Proactol, SizeGenetics and Soula. Marking a significant step in the network’s history, this the first time that all brands within it are externally owned, taking MoreNiche from affiliate program to affiliate network status.

January 25, 2010

Evolution Slimming Joins

Our first ever multi-product store, Evolution Slimming joins the MoreNiche network in 2010, paving the way for the addition of many more successful multi-stores. Featuring own branded items as well as major brands, Evolution Slimming is one of the biggest names in weight loss and is still one of MoreNiche’s most successful merchants.

September 25, 2009

First Affiliate Gathering

Affiliate life can be lonely, and so with the vision of bringing our affiliates together to network and exchange experiences, the very first Affiliate Gathering is held in Nottingham. This becomes an annual event that is still going strong today.

May 25, 2009

Global Success Phen375 Joins

Phen375 joins the MoreNiche network in 2009 and quickly rises through the ranks to become our most successful merchant of all time. Consistently breaking its own sales records, Phen375 is now a globally successful product thanks to the hard work and dedication of the client and our affiliates.

August 4, 2008

First External Client Joins MoreNiche

Having been founded solely on its own brands, MoreNiche now begins securing its first external brands. Herbal weight loss aid Zotrim is the first to join. It’s a move that enables the network to begin to scale to the size it is today.

July 7, 2008

MoreNiche Visits India

In their first international affiliate meeting, the business partners travel to New Delhi in India to meet their top performing affiliate. Despite a forgotten passport and a severe bout of ‘Delhi Belly’, the meeting secures a successful and ongoing working relationship. The affiliate in question is still one of MoreNiche’s Super Affiliates today.

March 19, 2008

Guaranteed Payments Announced

An industry first for affiliate marketing, MoreNiche announces its guaranteed payments promise. All affiliates are guaranteed to receive their commissions, regardless of whether or not a merchant pays the network. Still in place today, the promise has been lived up to on more than one occasion.

September 3, 2007

Protactol Is Born

Wanting a clinically proven weight loss product in the network which is able to stand up to health industry regulation changes, Proactol is created. Still a respected brand today, Proactol goes on to become hugely successful and one of the biggest brands in the network.

June 20, 2007

Soula Is Born

Andrew and Darren set up Soula, a web design agency initially supporting internal design work. It is later to become a world respected design agency specializing in creating converting sites.

May 9, 2006

SizeGenetics Is Born

SizeGenetics is created by Andrew and Darren. With a 50% commission as standard from day one, SizeGenetics is one of the first clinically proven male enlargement products and quickly becomes a market leader in its sector. It’s still one of our most successful products today.

March 15, 2006

Products Sold To Canada Company

Keen to diversify and expand the business, Andrew and Darren travel to Canada and complete a multi-million pound deal selling their own brand herbal products. The proceeds of the sale are reinvested for future growth.

January 19, 2006

Mensniche Brands Hit Over $12 Million Annual Revenue

Within just three years, MensNiche is paying out almost $500,000 in commissions every month. Paying on average between 30-50% commissions on every product, MensNiche own brands are now hitting over $12million annually in revenue.

October 13, 2004

Mensniche Heads To Sin City

MensNiche begins to attract attention at International Trade Shows. The partners design and build their own stands and head to the bright lights of Las Vegas to attend one of the biggest trade shows in the world. What happens in Vegas doesn’t stay in Vegas, as the boys bring home some promising plans for the future after some successful networking.

January 14, 2003

First Direct To Consumer Brands Are Created

After finishing University, Andrew goes into partnership with his best friend Darren. Their vision is to provide brands for other affiliates to promote. Together they create their first direct to consumer brands.

September 9, 2002

From Dorm Room To Internet Entrepreneur

Andrew studies Computer Science at the University of Aberystwyth while continuing to promote health products online. By building and selling websites from his student bedroom he helps to pay his way through University.