Blogging is great for business. It’s an effective way to increase organic traffic, and helps to position you as a leader in your niche. But the problem many bloggers experience is that they don’t have enough visitors to see results from their efforts. There are several things you can do to increase traffic to your blog. Here are a few of the simple ones.
1. Social Media
One sure-fire way to double your blog traffic is to share your content on social media. This may be something that you’re already doing, but the key is to have a strategic plan to share it. For example, you’ll need to send out more than one tweet about your post. When new content is available on your site, it should be promoted for several days on Twitter, and at least 3-4 times on other platforms. Also, ask your friends and family, co-workers and employees to share it as well. If you belong to any Facebook or LinkedIn groups, be sure to bookmark your content there.
2. Blog Comments
Blog commenting is not dead. Leaving comments on other sites that are similar to yours is a good way to gain some exposure. To make this work, you’ll need to ensure that the blog that you’re commenting on has a decent amount of traffic, and then be among the first commenters on a new post. Set up an email alert for your favorite blogs so that you know the moment they post a new piece. This way, you’ll always be among the first to comment.
3. Guest Blogging
Guest blogging, when done properly, can increase your own blog traffic. Don’t view this as giving away free content to another blog. It’s a chance to increase your readership through sharing your experience and expertise. Try to land guest pieces on blogs that are within your niche<span id=”E86″> and have a decent amount of readers. In order to gauge the readership, check simple things like the number of comments they average, and the page authority with MOZ. When submitting a request for guest blogging, make sure you understand the site’s tone and readership. Look for ways to add value, and find something to write about that either hasn’t been covered or look for a new way to explore the same topic.
4. Consistent Blogging
This seems like a no-brainer, but you would be surprised at how many business owners want to increase their blog traffic, but don’t actually have a content marketing plan. In order to attract more people to your site, you need to blog on a schedule. If it’s going to be once per week, then stick to it. The key is to be consistent so that readers will know what to expect. In addition, you’ll attract more organic search engine traffic to your site with regular posting, as opposed to sporadic blogging.
5. Video Marketing
Video is an engaging way to increase blog traffic. If you have the budget, you could hire someone to produce a video about your products or services, or you could use a platform to make the video yourself. Create a piece covering some FAQs that people have about your product, or make a short video that details the benefits of your service. Use the three-minute rule as a guideline to keep your video short and sweet. Promote it on your YouTube channel (if you have one) and your website, and be sure to add the keywords that you want to target to the title and description.
Doubling your blog traffic is hard work, but it can be done with persistence and strategic planning. Keep in mind that your content needs to be high quality, and offer advice and solutions that readers are looking for. As long as you include those elements, you have the potential to increase your traffic tenfold.