Hi everyone, this has been sent by email but I thought it best to post here too…
For some time now we have been discussing the value of voucher code websites, but we don’t feel our approach has been clear cut. We have heard and understood the feedback from content marketing affiliates who share concerns that their sales could be lost to another affiliate when a customer simply searches for a code at checkout.
We have always encouraged content marketing as we see it to be the most lucrative approach for affiliates as well as offering the most value to the merchants, as it captures customers earlier on in the buying process. We believe it also adds the most value to the customer, providing them with high quality information and presell. We want to ensure that affiliates who have spent time working on content and adding value to the brands are getting the commissions they deserve.
We have therefore taken the decision to prohibit the promotion of any brand on the MoreNiche network using voucher code websites.
This will come into effect as of 1st October which gives any voucher code affiliates a fair chance to consider and action a new method of promotion. We welcome those affiliates to work with our affiliate management team on the creation and promotion of content sites or similar.
To clarify, as of October 1st the following will no longer be permitted:
- Voucher/Coupon code websites which list multiple brands and their active discounts
- Sites with content which is centered around a voucher code
- Domain names which contain any of the following or a synonym of:
- ‘voucher’
- ‘coupon’
- ‘discount’
- ‘offer’
- ‘deal’
- ‘promo’
We appreciate that there may be queries following this decision, please contact a member of the affiliate management team with any questions.
Thank you in advance for your understanding that this decision has not been taken lightly and is, we believe, in the best interest of affiliates, merchants and the network going forward.
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